Who Invested in Kind Bars Shark Tank: The Investors Behind the Success Story

Kind Bars, a healthy food company famous for its nutrient-dense snack bars, enjoyed incredible success in 2015 when it made an appearance on Shark Tank. The company managed to secure a lucrative investment from venture capitalist Daniel Lubetzky, the founder and CEO of KIND, LLC. The investment was a game-changer for KIND Bars, propelling the company towards global recognition and success.

Lubetzky’s investment in Kind Bars was strategic, as he was already an established player in the healthy snacks market. He recognized the potential in the company, which aimed to disrupt the traditional snacking market dominated by giant companies and unhealthy products. His investment paved the way for Kind Bars to become a leader in the healthy snacks industry, by providing consumers with tasty, nutritious snack options that were unattainable before. Since then, the company has gone on to develop a wide range of products, including nut butter bars, breakfast bars, and protein bars, catering to a variety of dietary needs and preferences.

The journey of Kind Bars is a testament to the power of Shark Tank as a platform for entrepreneurs to showcase their ideas and secure much-needed investment from experienced investors. The show offers a unique opportunity for startups to grow and expand their businesses. For Lubetzky, his investment in Kind Bars allowed him to diversify his portfolio and take a step toward his goal of making the world a kinder, healthier place. Together, KIND and Kind Bars are changing the snacks landscape, one bar at a time.

Kind Bars Shark Tank investment: What happened during the pitch?

During the seventh season of Shark Tank, the founder of Kind Bars, Daniel Lubetzky, pitched his health-focused snack bars to the investors. Lubetzky wanted to raise $500,000 in exchange for 5% equity in Kind LLC, which would give the company a valuation of $10 million. He emphasized that Kind Bars were made with wholesome ingredients, had no artificial preservatives, and were created to meet the needs of people with dietary restrictions such as gluten intolerance and allergies.

The pitch was well-received by the sharks, who praised Lubetzky for his dedication to creating a healthy snack alternative. The sharks were also impressed with Kind Bars’ sales figures, which had reached $12 million in the previous year. The investors saw potential in the brand and recognized the growing trend of consumers seeking healthier options when it came to snacking.

Investors who were interested in Kind Bars

  • Lori Greiner: She offered the full $500,000 in exchange for 10% equity.
  • Kevin O’Leary: He offered $500,000 for a 5% royalty and 2.5% equity.
  • Robert Herjavec: He offered $1 million for 20% equity, but Lubetzky felt that it was too high a stake.

The deal that was made

Ultimately, Lubetzky decided to accept Greiner’s offer of $500,000 for a 10% stake in the company. The decision was largely influenced by Greiner’s experience as a QVC host, which meant that she could help Kind Bars get more exposure to a broader audience. Lubetzky was also impressed by how Greiner had helped other companies grow and believed that her skills could be valuable to Kind Bars.


The investment from Lori Greiner proved to be a turning point for Kind Bars, which continued to grow in popularity and distribution channels. Today, Kind Bars is estimated to be worth over $4 billion, making it one of the most successful Shark Tank businesses. The sharks were right in seeing the potential of Kind Bars as a healthy snacking alternative, and the company’s success is a testament to the growing demand for such products.

Investor Amount offered Equity or royalty proposed
Lori Greiner $500,000 10% equity
Kevin O’Leary $500,000 5% royalty, 2.5% equity
Robert Herjavec $1 million 20% equity

Investment offers made for Kind Bars during the Shark Tank pitch.

Top investors on Shark Tank: Who has invested in food products before?

Investing in food products has been a popular niche on Shark Tank throughout the show’s history. Many successful entrepreneurs have been able to secure deals with the sharks for their innovative food products. Let’s take a closer look at the top investors on Shark Tank who have invested in food products before.

  • Mark Cuban – Cuban has invested in several food products including Cerebral Success, which sells brain-enhancing supplements, and Simple Sugars, which offers a line of all-natural skincare products.
  • Barbara Corcoran – Corcoran has invested in a variety of food products such as Tom + Chee, a grilled cheese and tomato soup restaurant franchise, and Pork Barrel BBQ, which sells a variety of BBQ sauces and spices.
  • Kevin O’Leary – O’Leary has invested in several food companies including Wicked Good Cupcakes, which sells cupcakes in a jar, and Bottle Breacher, a company that produces bottle openers made from used military ammunition.

These investors have shown a strong track record for investing in successful food products on Shark Tank. They not only bring funding to the table, but they also offer valuable business advice and connections to help entrepreneurs grow their brand.

But it’s not just about the sharks. Many successful food products on Shark Tank have also attracted investment from guest sharks and celebrities such as Ashton Kutcher and Daniel Lubetzky of Kind Bars.

Food Product Investor(s)
Pop-Up Play Ashton Kutcher
Kind Bars Daniel Lubetzky
Wine Balloon Chris Sacca

Guest sharks and celebrities can bring star power and valuable connections to a product, making their investment especially valuable. Overall, food products remain a popular category on Shark Tank, and entrepreneurs should be prepared to pitch their product in a unique and memorable way to catch the attention of potential investors.

Who Invested in Kind Bars Shark Tank?

Kind Bars, one of the most popular snacks in the world, originated in 2004 from the kitchen of Daniel Lubetzky. Since its inception, Kind Bars have gained much popularity and admiration due to its healthy and tasty snacks. It is no surprise that Kind Bars also made its way to the Shark Tank and received a tremendous investment offer. In 2014, the founder of Kind Bars received a monumental offer on Shark Tank, which is now a popular topic discussed by entrepreneurs around the world.

Successfully Pitching on Shark Tank: Tips and Tricks for Entrepreneurs

  • Know your numbers: Investors want to make sure they are making a wise investment in a viable business. Entrepreneurs must come prepared with detailed financials and know their business’s background inside and out.
  • Show your passion: Investors gravitate towards enthusiastic entrepreneurs who believe in their product or service. It is essential to communicate the love and passion behind the company.
  • Highlight what makes you unique: Investors receive countless pitches, so you must make yours stand out. Highlight what makes your business unique and sets it apart from competitors.

Lessons Learned from Kind Bars Success on Shark Tank

Kind Bars received an impressive $4 million investment from guest Shark, John. Unlike some entrepreneurs who may feel defensive or territorial, Lubetzky gave John creative freedom with the marketing campaign for the company. This partnership allowed Kind Bars to experience significant growth and bring healthy snacks to an even broader audience. It is essential to keep an open mind and understand how partnerships can help your business grow and thrive.

The investment from John also allowed Kind Bars to take a significant risk by advertising their latest product during the Super Bowl, a risk that paid off and increased the brand’s popularity even further.

The Importance of Knowing your Brand’s Value

Entrepreneurs must understand the value of their brand, or they may undervalue their business during investment negotiations. Kind Bars refused to take a lower offer for the brand and understood their brand was worth more than what other Sharks offered.

Shark Offer Amount Equity Stake
Kevin O’Leary $3 million 33.3%
Robert Herjavec $4 million 25%
Barbara Corcoran $4 million 25%
Mark Cuban Declined to Invest N/A
John $4 million 25%

The table above shows the offers received by Kind Bars from the different sharks and the equity stake each would receive in exchange for the investment.

Famous Shark Tank food products: Beyond Kind Bars

While Kind Bars may be one of the most well-known food products to come from the Shark Tank, there have been several other successful food ventures on the show. Let’s take a closer look at a few of them:

  • Wicked Good Cupcakes – A mother-daughter duo from Boston pitched their gourmet cupcakes in a jar, which were not only delicious but also convenient for shipping. Kevin O’Leary invested $75,000 for a 20% stake in the company, which has since expanded into a successful e-commerce business.
  • Cousins Maine Lobster – Cousins Sabin and Jim pitched their food truck serving lobster sourced from their home state of Maine. Barbara Corcoran invested $55,000 for a 15% stake in the company, which has since grown to include multiple food trucks and restaurants across the country.
  • Bubba’s-Q Boneless Ribs – Former NFL player Al “Bubba” Baker brought his patented boneless ribs to the Shark Tank, where Daymond John invested $300,000 for a 30% stake in the company. Bubba’s-Q has since expanded to include a line of sauces and rubs, and is available in retail stores across the country.

Another notable food product that came out of the Shark Tank is Loliware, a company that produces edible, biodegradable cups. While the company didn’t receive a deal on the show, it has since secured funding and partnerships with major brands including Marriott and Pernod Ricard.

Take a look at the table below for a quick summary of the deals made on the show for each of these food products:

Food Product Investor Deal
Wicked Good Cupcakes Kevin O’Leary $75,000 for 20%
Cousins Maine Lobster Barbara Corcoran $55,000 for 15%
Bubba’s-Q Boneless Ribs Daymond John $300,000 for 30%

It’s clear that the Shark Tank has been a successful launching pad for a variety of food products, beyond just energy bars like Kind Bars. These companies have not only seen financial success, but have also been able to spread their products and reach new customers with the help of their Shark Tank deals.

Evaluating a Shark Tank investment: What factors do investors consider?

Investing in a company on Shark Tank can be a high-risk, high-reward venture. As a result, investors take into consideration a variety of factors before making a decision to invest in a particular company. Here are 5 key factors that investors typically consider when making an investment:

  • Business Plan: Investors want to see a clear and concise business plan that outlines the company’s goals, strategies, and financial projections. They want to ensure that the company has a solid plan in place for the future and a roadmap for how they plan to get there.
  • Market Potential: Investors want to know that the company has a large enough market opportunity to justify their investment. They investigate market demand, competition, and potential growth opportunities to determine if the company‚Äôs product or service can capture the market share it needs to succeed.
  • Management Team: Investors put a great deal of emphasis on the management team behind the company. They want to invest in a team that has relevant industry experience and a track record of success. The investors also want to see a well-rounded leadership team in place with complementary skills and expertise.
  • Financials: Investors evaluate the company’s financial performance, including revenue, expenses, and profitability. They want to see that the company is generating enough revenue to sustain the business, that expenses are managed effectively, and that the company has a path to profitability. This data is key to determining the valuation of the company and the potential return on investment.
  • Product or Service: Most importantly, investors want to see a product or service that has a unique value proposition and that solves a problem for its target market. They look for companies that have a sustainable competitive advantage, a well-designed product or service, and a compelling story that resonates with customers.


Investing in a Shark Tank company can reap great rewards, but investors must carefully evaluate the opportunities before making an investment. Noting a company’s business plan, market potential, management team, financials, and product or service can help investors make informed decisions on whether or not to invest. These factors help investors reduce risk and increase the likelihood of a successful investment.

Kind Bars after Shark Tank: How has the investment impacted their growth?

After appearing on Shark Tank in 2014, Kind Bars received a $500,000 investment from guest shark, and founder of Skinnygirl cocktails, Bethenny Frankel. This investment was for 10% of the company, valuing Kind Bars at $5 million. So, how has this investment influenced the company’s growth?

  • Expanded product line: With the help of Frankel’s investment, Kind Bars was able to expand its product line beyond the original fruit and nut bars. They introduced new flavors and products, such as Kind Healthy Grains and Kind Protein bars.
  • National recognition: In addition to the financial boost, appearing on Shark Tank gave Kind Bars national recognition. This exposure allowed them to reach a wider audience, leading to increased sales and brand awareness.
  • Profitability: In 2015, one year after the Shark Tank investment, Kind Bars became profitable, which was a significant milestone for the company. This profitability allowed them to reinvest in the business and continue to expand their reach.

Overall, Frankel’s investment in Kind Bars has had a significant impact on the company’s growth. They have been able to expand their product offerings, gain national recognition, and become profitable in a relatively short amount of time. This success can be attributed, in part, to the exposure and financial support they received from their appearance on Shark Tank.

Impact on Healthy Snack Market

Kind Bars’ success after Shark Tank has also had an impact on the healthy snack market. They have become a leader in this market, offering products that appeal to consumers looking for healthier options. The success of Kind Bars has also inspired other companies to enter the market, leading to increased competition but also greater awareness of the importance of healthy snacking.

Financial Overview

In 2015, Kind Bars’ revenue was $180 million, a 65% increase from the previous year. This growth has continued, with the company reporting $700 million in revenue in 2018. Their success has also attracted attention from major corporations, with Mars, Inc. acquiring a minority stake in the company for an undisclosed sum in 2017.

Year Revenue
2015 $180 million
2016 $216 million
2017 $600 million
2018 $700 million

With their continued success, Kind Bars has become a major player in the healthy snack market, and their appearance on Shark Tank was a major contributing factor to their growth and success.

Shark Tank success stories: Who are the most successful products and entrepreneurs?

Over the years, Shark Tank has seen numerous success stories in terms of both products and entrepreneurs. The show provides a platform for aspiring entrepreneurs to pitch their ideas to a group of investors, with the aim of securing funding and mentorship from one or more of the sharks. Here are some of the most successful products and entrepreneurs in the history of Shark Tank:

  • Scrub Daddy: One of the most successful products to come out of Shark Tank, Scrub Daddy is a revolutionary sponge made from a unique foam technology that changes texture based on water temperature. The company has since expanded to include a range of cleaning products and is estimated to be worth over $200 million.
  • The Simply Fit Board: This product is a balance board designed to help users improve their balance and core strength. The Simply Fit Board has sold over 4 million units and has been endorsed by numerous celebrities, including Lori Greiner, who invested $125,000 for a 20% stake in the company.
  • Bubba’s-Q Boneless Ribs: Al “Bubba” Baker appeared on Shark Tank in season 5 with his boneless ribs, which he had been making and serving at his restaurant for 20 years. After securing a deal with Daymond John, the company has gone from strength to strength and now offers a range of BBQ products.
  • Ring: Ring is a home security company that offers doorbells with video cameras and a range of other security products. The company was acquired by Amazon for over $1 billion in 2018.
  • Tipsy Elves: This apparel company gained fame for its line of ugly Christmas sweaters and has since expanded to include a range of holiday-themed clothing. The company has generated millions in revenue and has been praised for its innovative approach to seasonal fashion.
  • Kodiak Cakes: Kodiak Cakes is a pancake mix company that sells high-protein, whole-grain pancake mixes and other breakfast foods. The company has seen significant growth since appearing on Shark Tank and is now available in over 10,000 stores nationwide.
  • Kind Bars: Kind Bars are a line of snack bars that use all-natural ingredients and are marketed as a healthier alternative to traditional snack bars. The company secured a $4 million investment from Kevin O’Leary, Barbara Corcoran, and Daymond John, which has since helped the company expand to become a major player in the snack bar market.

The Most Successful Shark Tank Entrepreneurs

While many Shark Tank products have gone on to be successful, the show has also helped launch the careers of numerous entrepreneurs. Here are some of the most successful Shark Tank entrepreneurs:

  • Rohan Oza: Oza is a marketing expert who has helped launch several successful brands, including Vitamin Water and Bai. He has appeared on Shark Tank as a guest shark and his investments on the show have included companies such as Tipsy Elves and Kodiak Cakes.
  • Daymond John: John is the founder and CEO of fashion brand FUBU and has invested in numerous successful companies on Shark Tank, including Tipsy Elves, Bombas, and Ring. He is known for his business acumen and his willingness to mentor and invest in young entrepreneurs.
  • Lori Greiner: Greiner is often referred to as the “Queen of QVC” and has invested over $10 million in Shark Tank companies. She is known for her expertise in product development and has helped launch several successful products, including the Scrub Daddy and Simply Fit Board.
  • Mark Cuban: Cuban is a billionaire entrepreneur and owner of the Dallas Mavericks NBA team. He has invested in numerous successful Shark Tank companies, including Ten Thirty One Productions and Bottle Breacher.
  • Barbara Corcoran: Corcoran is a real estate mogul and has invested in several successful Shark Tank companies, including Wicked Good Cupcakes and Cousins Maine Lobster. She is known for her tough negotiating skills and her willingness to invest in companies founded by women.


Shark Tank has helped launch the careers of numerous entrepreneurs and has made household names out of several products. The show provides a valuable platform for aspiring entrepreneurs to pitch their ideas to a group of successful investors and has helped turn many dreams into reality.

Product/Entrepreneur Estimated Worth/Revenue
Scrub Daddy $200 million
The Simply Fit Board Sold over 4 million units
Bubba’s-Q Boneless Ribs Unknown
Ring Acquired by Amazon for over $1 billion
Tipsy Elves Generated millions in revenue
Kodiak Cakes Available in over 10,000 stores nationwide
Kind Bars Investment of $4 million from Kevin O’Leary, Barbara Corcoran, and Daymond John

Aspiring entrepreneurs should take note of the lessons learned from the successes on Shark Tank and use the show as inspiration to launch their own successful careers.

FAQs about Who Invested in Kind Bars Shark Tank

1. Who invested in Kind Bars on Shark Tank?

Daniel Lubetzky, the founder and CEO of KIND Snacks, appeared on Shark Tank in 2014 and made a deal with Kevin O’Leary.

2. How much did Kevin O’Leary invest in Kind Bars?

Kevin O’Leary, one of the Sharks, invested $120,000 for a 10 percent stake in KIND Snacks.

3. Did any other Sharks invest in Kind Bars?

While all Sharks showed interest in the healthy snack company, only Kevin O’Leary made a deal with KIND Snacks during their Shark Tank appearance.

4. What did Kevin O’Leary say about investing in Kind Bars?

Kevin O’Leary cited the growing demand for healthy snacks and praised KIND Snacks for being a brand that is both socially responsible and profitable.

5. What was the valuation of KIND Snacks at the time of investment?

At the time of Kevin O’Leary’s investment, KIND Snacks was valued at $1.2 million.

6. How has KIND Snacks grown since appearing on Shark Tank?

KIND Snacks has grown rapidly since appearing on Shark Tank, with sales exceeding $1 billion in 2017.

7. What other notable investments has Kevin O’Leary made on Shark Tank?

Kevin O’Leary has made numerous investments on Shark Tank, including in companies like Wicked Good Cupcakes, Groovebook, and Talbott Teas.

8. What is the mission of KIND Snacks?

KIND Snacks aims to create snacks that are both healthy and delicious, while also promoting kindness and empathy in the world.

Closing: Thanks for Reading!

We hope this article has answered all your questions about who invested in Kind Bars on Shark Tank. Remember, Kevin O’Leary saw the potential of KIND Snacks and made a wise investment that has paid off. With their commitment to healthy, tasty snacks and spreading kindness worldwide, KIND Snacks is now a billion-dollar company. Thanks for reading, and be sure to stop by for more intriguing news!