Did Shark Tank Invest in Cinnaholic? Find Out Here!

Did Shark Tank invest in Cinnaholic? That’s the question on many people’s minds. The show has been a launching pad for many successful businesses, so it’s no surprise that people are curious about whether or not Cinnaholic made the cut. For those who don’t know, Cinnaholic is a bakery that specializes in vegan cinnamon rolls. The company was founded in 2009 by Shannon and Florian Radke, who wanted to create a healthier alternative to traditional cinnamon rolls.

The Radkes appeared on an episode of Shark Tank in 2014, pitching their business to the sharks. The couple was seeking an investment of $200,000 in exchange for 20% of their company. The sharks were impressed with the product, and Mark Cuban ultimately decided to invest. Cuban invested $200,000 for a 40% stake in the company. Since then, Cinnaholic has been thriving, with several locations across the country. The company has also gained a lot of media attention, appearing on shows like Food Network’s Cupcake Wars. It’s safe to say that Shark Tank was a turning point for Cinnaholic, and one that has paid off in a big way.

Shark Tank Investment Process

The Shark Tank investment process is a rigorous one that includes several steps. To become a Shark Tank entrepreneur, you need to come up with a unique business idea that has the potential to generate high profits. Once you have a viable business idea, you will need to apply to the show by filling out an application form. If you pass the initial screening process, you will be invited onto the show and given the opportunity to pitch your business idea to the Sharks.

  • The Sharks will ask you a series of questions about your business, including the history of your company, your sales figures, and your marketing strategy.
  • During the pitch, the Sharks will decide whether or not they want to invest in your company. If they decide to invest, they will make a deal with you on the spot.
  • After the pitch, you will need to undergo due diligence, which involves the Sharks doing a deep dive into your company to make sure that everything checks out. If the Sharks are satisfied with the results of their due diligence, they will go forward with the deal.

The Shark Tank investment process can be intense, but it can also be incredibly rewarding. Many entrepreneurs who have appeared on the show have gone on to achieve great success after receiving an investment from one of the Sharks.

Business Valuation in Shark Tank

One of the most important aspects of any pitch on Shark Tank is the valuation of the business being presented. As an entrepreneur, it’s crucial to understand how to properly evaluate your company’s worth and defend your valuation to the sharks.

  • Valuation is Determined in Advance
  • The Sharks Look for a Fair Equity Stake
  • Comparables Play a Role in Valuation

Valuation is determined in advance by the entrepreneur before going on the show. It’s important to have a good understanding of the company’s financials and projections, as well as the market and industry trends. The entrepreneur needs to take all of this into consideration when coming up with a valuation that is fair and reflective of the company’s potential.

When the sharks are considering an investment, they look for a fair equity stake in the company. They want to make sure that they are getting a good return on their investment and that the entrepreneur is not asking for too much money for too little equity. It’s important for the entrepreneur to defend their valuation and be able to explain why it’s fair and reasonable.

Comparables also play a role in valuation. The sharks will often ask the entrepreneur about other similar companies and their valuations. This helps the sharks determine whether the entrepreneur’s valuation is in line with industry standards and comparable businesses.

Company Valuation
Cinnaholic $75,000 for 20%
Breathometer $1 million for 30%
BasePaws $500,000 for 10%

Overall, valuation is a critical component of any pitch on Shark Tank. Entrepreneurs need to come prepared with a clear understanding of their company’s worth and be able to defend their valuation to the sharks. By doing so, they can increase their chances of securing an investment and taking their company to the next level.

Cinnaholic’s Pitch on Shark Tank

Cinnaholic is a gourmet cinnamon roll bakery franchise that offers vegan and customized cinnamon rolls. In 2014, Cinnaholic’s founders Shannon and Florian Radke appeared on Shark Tank to pitch their business and seek investment from the Sharks. The couple hoped that an investment would help them expand their business and reach a wider audience.

  • In their pitch, Shannon and Florian explained that they had developed a unique dough recipe that allowed them to create vegan cinnamon rolls that tasted just as good as traditional cinnamon rolls.
  • The couple also emphasized the customizable nature of their business, which allows customers to choose from a variety of frosting flavors and toppings to create their perfect cinnamon roll.
  • Shannon and Florian requested a $200,000 investment in exchange for 20% equity in their company.

The Sharks were impressed with Cinnaholic’s pitch and saw potential in the business. Ultimately, the Radkes struck a deal with Robert Herjavec, who invested $200,000 in exchange for 40% equity in the company. While the equity was higher than what the couple initially asked for, they were happy to have secured an investment that could help them take their business to the next level.

Since appearing on Shark Tank, Cinnaholic has continued to grow and expand. The company has opened new locations across the United States and has also partnered with major brands like Ben & Jerry’s to offer its vegan cinnamon rolls in select scoop shops. Cinnaholic’s Shark Tank pitch was undoubtedly a turning point for the business, and the investment from Robert Herjavec helped put the company on a path to success.

Founder(s) Shark(s) Deal
Shannon and Florian Radke Robert Herjavec $200,000 for 40%

In conclusion, Cinnaholic’s Shark Tank pitch was a success, and the investment from Robert Herjavec helped propel the company to new heights. The customizable and vegan nature of the business continues to appeal to customers across the United States, making Cinnaholic a beloved bakery franchise.

Shark Tank’s Impact on Business Growth

Shark Tank has become a popular TV show where entrepreneurs pitch their business ideas to a panel of successful investors, the “sharks”. Appearing on Shark Tank can be the ultimate opportunity for entrepreneurs to showcase their products to a large audience and secure funding from top investors. Here, we dive into how appearing on Shark Tank impacted the growth of Cinnaholic, a gourmet cinnamon roll bakery.

Did Shark Tank Invest in Cinnaholic?

Yes, Shark Tank investors Robert Herjavec and Barbara Corcoran partnered together to invest $200,000 for a 20% stake in Cinnaholic. This strategic partnership allowed Cinnaholic to expand their footprint and accelerate their growth.

Impact on Marketing and Sales

Appearing on Shark Tank gave Cinnaholic national exposure and significant brand recognition. The exposure helped increase brand awareness and sales through both brick-and-mortar locations and online sales.

Following their appearance on Shark Tank, Cinnaholic’s website traffic increased by over 600%. In addition, their franchise inquiries increased by 450%, and the number of franchise agreements signed skyrocketed by 700%. This can be attributed to the exposure from Shark Tank and the credibility the investors brought to the table.

Investor Support

Aside from providing funding, Shark Tank investors provide a wealth of knowledge and expertise for entrepreneurs. This support can be instrumental in growing a business and taking it to the next level.

For Cinnaholic, Herjavec and Corcoran were able to provide valuable insights and expertise in marketing, franchising, and business management. This strategic partnership helped Cinnaholic expand its business and increase its overall revenue.


The impact of Shark Tank on Cinnaholic’s growth cannot be overstated. The exposure, investment, and ongoing support from investors helped Cinnaholic expand its business and become a major player in the gourmet cinnamon roll industry. Appearing on Shark Tank can be a game-changer for businesses, and Cinnaholic is just one success story among many.

Result Before Shark Tank After Shark Tank
Website Traffic 20,000 unique visitors/month 150,000 unique visitors/month
Franchise Inquiries 2-3/week 15-20/week
Franchise Agreements Signed 2/year 16/year

Overall, appearing on Shark Tank has the potential to provide a massive boost to a business’s exposure, credibility, and growth trajectory.

Success stories from Shark Tank

Shark Tank is an American reality television series that has been airing since 2009. The show gives entrepreneurs the opportunity to pitch their business ideas to a panel of wealthy investors, also known as the “sharks”. Over the years, several businesses have successfully landed deals with the sharks and have gone on to become thriving companies. Here are five success stories from Shark Tank:

  • Scrub Daddy: Scrub Daddy is a company that produces a smiley-faced sponge that can effectively clean dishes and surfaces. The product was invented by Aaron Krause and was first pitched on Shark Tank in 2012. Krause landed a deal with Lori Greiner, and since then, Scrub Daddy has become a household name. The company has since expanded its product line and has sold millions of sponges worldwide.
  • Tipsy Elves: Tipsy Elves is a company that sells holiday-themed clothing and accessories. The business was started by Evan Mendelsohn and Nick Morton, who appeared on Shark Tank in 2013. The sharks were initially skeptical about the business but eventually invested in the company. Today, Tipsy Elves has grown into a successful business that sells its products in major retail stores like Target and Nordstrom.
  • Cousins Maine Lobster: Cousins Maine Lobster is a food truck and catering business that specializes in lobster dishes. The business was started by cousins Jim Tselikis and Sabin Lomac, who appeared on Shark Tank in 2012. The cousins successfully landed a deal with Barbara Corcoran and have since expanded their business to include multiple food trucks and a brick-and-mortar restaurant.
  • Bombas: Bombas is a company that sells comfortable and stylish socks. The business was started by David Heath and Randy Goldberg, who appeared on Shark Tank in 2014. The sharks were impressed with the company’s mission to donate a pair of socks to homeless shelters for every pair sold. Bombas has since become a popular sock brand and has donated over 40 million socks to those in need.
  • Cinnaholic: Cinnaholic is a bakery that specializes in vegan cinnamon rolls. The business was started by Shannon and Florian Radke, who appeared on Shark Tank in 2014. The couple landed a deal with Robert Herjavec and have since expanded their business to multiple locations across the country.

The bottom line

Shark Tank has helped launch numerous successful businesses over the years. The show not only provides entrepreneurs with the opportunity to secure funding but also gives them exposure to a wide audience. These five success stories show that with the right pitch and a little bit of luck, anything is possible.

Negotiation Strategies on Shark Tank

Shark Tank is a TV show where entrepreneurs pitch their business idea to a panel of successful investors, the “sharks,” in hopes of receiving an investment. The show is not only entertaining, but it’s also a great source of education on negotiation strategies. Here are six negotiation strategies that are frequently used on Shark Tank:

  • Start with a strong anchor: The anchor is the initial number presented to the sharks. This number sets the tone for the negotiation. It’s important to start with a realistic but strong anchor to show confidence in your product and business.
  • Use the power of scarcity: A limited time offer or limited number of items can create a sense of urgency for the sharks. This can increase their willingness to make a deal and can also help you secure a better offer.
  • Know your numbers: Investors want to see that you know your business inside and out. Be prepared to discuss your financials in detail and be able to answer any questions the sharks might have about your numbers.
  • Be willing to walk away: If the deal terms are not favorable or the sharks are not offering what you want, be prepared to walk away. This can communicate to the sharks that you are confident in your business and willing to wait for a better offer.
  • Show passion: Passion can be contagious. If you are passionate about your business, the sharks are more likely to be interested as well. Show your passion by telling your story and explaining why you are so dedicated to your business.
  • Maintain control: Remember that you are the expert on your business. Be confident in your decisions and be willing to push back on the sharks if their suggestions don’t align with your vision.

Did Shark Tank Invest in Cinnaholic?

Cinnaholic is a gourmet cinnamon roll bakery that appeared on season 5 of Shark Tank. The company was founded by Shannon and Florian Radke in 2010 and offered vegan and dairy-free options that were not available at traditional cinnamon roll bakeries. The company secured a deal with Robert Herjavec for $200,000 in exchange for 40% equity in the company.

The negotiation strategy used by Cinnaholic on Shark Tank was to create a sense of scarcity. The company offered a limited time deal for the sharks to invest in the business. Additionally, they showed their passion for providing a unique and delicious product while maintaining control over the company. These strategies were successful in securing a deal with Robert Herjavec, who has since helped them grow the business and expand to over 30 locations across the US and Canada.

Investor Amount Invested Equity Percentage
Robert Herjavec $200,000 40%

Overall, the negotiation strategies used by Cinnaholic on Shark Tank were effective in securing a deal that has helped them grow and become a successful business.

Marketing and Promotions after Shark Tank Investment

After appearing on Shark Tank, Cinnaholic’s marketing and promotions strategies evolved significantly. Here’s a look at some of the ways they capitalized on their newfound fame:

  • Increased social media presence: Cinnaholic’s Instagram following grew from 7,000 to over 40,000 after their Shark Tank episode aired, and they used this platform to showcase new flavors and promotions.
  • Product collaborations: Cinnaholic partnered with popular brands like Ben & Jerry’s, Blaze Pizza, and PETA to create unique flavor collaborations and generate buzz.
  • Expanded franchise opportunities: The exposure from Shark Tank allowed Cinnaholic to expand their franchise opportunities, with new locations opening across the United States and internationally.

In addition to these broader strategies, Cinnaholic also utilized specific promotions to encourage customer engagement and drive sales:

One such promotion was dubbed “Shark Week,” during which Cinnaholic offered a discount on their “Shark Tank Sampler” pack of cinnamon rolls. The company also offered free cinnamon rolls to customers who posted photos of themselves eating at a Cinnaholic location and tagged the company on social media. These promotions helped to solidify Cinnaholic’s place in the dessert market and create a loyal customer base.

Strategic Partnerships

While many companies see Shark Tank purely as an investment opportunity, Cinnaholic recognized the potential for partnerships as well. In addition to their collaborations with Ben & Jerry’s and Blaze Pizza, Cinnaholic partnered with QVC to create a baking kit to sell on the shopping channel.

Post-Shark Tank Revenue

Since their appearance on Shark Tank, Cinnaholic has seen consistent growth in revenue. According to the company, they have more than doubled their yearly revenue since appearing on the show.

Year Revenue (in millions)
2015 $0.7
2016 $1.6
2017 $2.4

These revenue numbers are a testament to the power of Shark Tank as a platform for businesses to showcase their products and secure funding, as well as the impact that strategic marketing and promotion efforts can have on a company’s success.

Did Shark Tank Invest in Cinnaholic? FAQs

1. What is Cinnaholic?

Cinnaholic is a bakery franchise that offers cinnamon rolls made with vegan ingredients and customizable frosting and topping options.

2. Did Cinnaholic appear on Shark Tank?

Yes, Cinnaholic appeared on Shark Tank in season 5, episode 28.

3. Who were the Sharks on Cinnaholic’s episode of Shark Tank?

The Sharks on Cinnaholic’s episode of Shark Tank were Mark Cuban, Daymond John, Lori Greiner, Robert Herjavec, and Kevin O’Leary.

4. Did any Shark invest in Cinnaholic?

Yes, Cinnaholic received an investment from Robert Herjavec.

5. How much did Robert Herjavec invest in Cinnaholic?

Robert Herjavec invested $200,000 for a 40% stake in Cinnaholic.

6. What has happened with Cinnaholic since appearing on Shark Tank?

Since appearing on Shark Tank, Cinnaholic has expanded their franchise to over 30 locations across the United States and Canada.

7. Is Cinnaholic still in business?

Yes, Cinnaholic is still in business and continues to expand their franchise.

8. Can I invest in Cinnaholic?

Cinnaholic is a franchise, so investing in the company would involve purchasing a franchise location.

Closing Thoughts on Cinnaholic’s Shark Tank Experience

Thanks for reading about Cinnaholic’s Shark Tank experience! It’s great to see a vegan bakery like Cinnaholic receive investment and grow their business. If you’re a fan of cinnamon rolls or looking to try something new, be sure to visit one of Cinnaholic’s locations. And don’t forget to check back for more updates on Shark Tank success stories!

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