If you’re an NRMA customer, you might have received the news last week that NRMA will no longer be offering life insurance coverage. If you’re like me, you might have been a bit surprised and wondered why they would make such a decision. After some digging, it turns out that the decision was not based on a lack of demand or profitability, but rather a shift in focus towards core products and services.
According to an NRMA spokesperson, the decision to discontinue life insurance coverage was made in order to redirect resources towards their core products, such as roadside assistance, home, and car insurance. While the company’s life insurance offering was meeting customer needs, it was considered a peripheral product that didn’t fit within their core offerings. In addition, the spokesperson stated that the company was constantly reviewing its product offerings and will continue to do so in the future.
As an NRMA customer, this news doesn’t really affect me since I don’t have life insurance coverage with the company, but it does raise questions about how companies make decisions regarding their product offerings. While the decision might seem puzzling to some, it’s a good reminder that companies are constantly evaluating their priorities and making sure that they can best serve their customers’ needs.