Unveiling the Mystery: Who is the Guy on Canadian Tire Money?

Do you ever wonder who the guy on Canadian Tire money is? You know, the distinctive figure with the mustache and cap that appears on every note. For most of us, we simply use it as currency without ever giving much thought to the man behind the image. But it turns out, there’s actually a fascinating backstory to this Canadian icon.

While many assume that the man on the Canadian Tire money is the company’s founder, Alfred Jackson Billes, this is actually a common misconception. In fact, the real man behind the image is a retired Royal Canadian Mounted Police officer named Sandy McTire. McTire was born in Banff, Alberta, and after retiring from the RCMP in the early 1950s, he went on to work at Canadian Tire as a security consultant. It was during this time that his likeness was selected to be immortalized on Canadian Tire money, a decision that would cement his status as a Canadian legend.

Today, Canadian Tire money and the image of Sandy McTire are instantly recognized by Canadians across the country. The notes themselves have become a beloved symbol of Canadian culture, with many seeing them as a nostalgic reminder of simpler times. And while we may never truly understand the enduring appeal of Canadian Tire money, there’s no denying that the man behind the iconic image is a crucial part of this beloved Canadian tradition.

The History of Canadian Tire Money

Canadian Tire Money has been a staple of Canadian currency since its introduction over 60 years ago. It was first introduced in 1958 as a loyalty program by Canadian Tire Corporation, a popular Canadian retail chain.

The program was aimed at rewarding loyal customers and encouraging them to shop more frequently at Canadian Tire stores. Customers would receive paper money-like coupons when they made purchases at Canadian Tire stores, which could be redeemed for merchandise or services at Canadian Tire locations.

Over the years, Canadian Tire Money has gone through numerous changes in design and value. At its inception, each coupon was worth just one cent. Today, the value of each coupon is still just one cent, but the design has changed several times to feature different images and colours.

The Features of Canadian Tire Money

  • Canadian Tire Money is printed on both sides, with one side featuring the image of a prominent Canadian figure, and the other side containing its redemption value.
  • It can be used to buy a wide range of products and services from Canadian Tire stores, including automotive products, hardware, and gas.
  • The currency is subject to expiration dates, and can only be redeemed at Canadian Tire stores with certain limitations on time and place.

The Popularity of Canadian Tire Money

Today, Canadian Tire Money has become so ingrained in Canadian culture that many Canadians consider it a form of unofficial currency. In addition, the loyalty program has also inspired other Canadian retailers to create their own rewards programs, following the example set by Canadian Tire Corporation.

The company has also introduced a digital version of Canadian Tire Money, which can be accessed through a mobile app. However, this digital currency has yet to replace the traditional paper version and remains a supplemental option for customers.

The Guy on Canadian Tire Money

One of the most asked questions about Canadian Tire Money is, “Who is the guy on the bill?” Surprisingly, the image on Canadian Tire Money does not represent any particular individual, but rather a fictional character named Sandy McTire, who was created to represent the hard-working Canadian everyman.

Design Image
1958-1962 A red centred logo with the words “Canadian Tire dollars”
1962-1968 The Canadian Tire logo with words “Cash Bonus Coupon”
1968-1978 Sandy McTire seen from the waist up, in side profile
1978-1989 The same representation of McTire, but from the waist up and from the front
1989-2003 A younger version of Sandy McTire, in profile, from the waist up with a hockey stick in the background
2003-present A younger, more athletic Sandy McTire with a maple leaf in the background

Over the years, Sandy McTire has evolved in his appearance and has become a recognizable symbol of Canadian Tire Money. With over six decades of history, Canadian Tire Money has become an iconic symbol of Canadian retail, culture and history.

The Character on Canadian Tire Money: Who is He?

Canadian Tire Money has been circulating in Canada for over 60 years, but do you know who the man on the face of the currency is? Many Canadians are familiar with the image of a man with a mustache and a hat on Canadian Tire Money, but they may not know much else about him. In this article, we will explore the identity of this mysterious figure and the history behind his inclusion on Canadian Tire Money.

The History of the Character on Canadian Tire Money

  • The man on Canadian Tire Money is named Sandy McTire.
  • Sandy McTire was created by the Canadian Tire Corporation in 1987.
  • He was designed to give the company’s currency a more personal touch and to create a symbol that would be instantly recognizable to customers.

The Design of Sandy McTire

Sandy McTire was designed to look like a rugged and trustworthy outdoorsman. He wears a toque and plaid jacket, and he has a full, bushy mustache that is distinctively Canadian. His design has remained consistent throughout the years, with only minor changes to the image’s background and font.

Over the past few decades, Sandy McTire has become a beloved Canadian icon. Many Canadians have fond memories of collecting Canadian Tire Money as children or receiving it as a gift from family members. The character has also been the subject of parodies and memes, showing just how ingrained he is in Canadian culture.

The Legacy of Sandy McTire

Although Canadian Tire has phased out the use of physical Canadian Tire Money in favor of digital loyalty programs, Sandy McTire remains an important part of the company’s branding and marketing efforts. The character has been featured in numerous advertising campaigns and is a symbol of Canadian Tire’s commitment to quality and customer service.

Year Design
1958 Plain red background, no character
1961 Red background with “Canadian Tire Money” printed on it
1969 Red background with “Canadian Tire Money” and the maple leaf logo
1987 Red background with Sandy McTire and the “Canadian Tire Money” logo

As Canadians continue to use digital loyalty programs and payment options, it remains to be seen whether Sandy McTire will continue to be a prominent figure in Canadian Tire marketing efforts. Regardless, his legacy as a beloved Canadian icon and symbol of a bygone era of Canadian consumerism will continue to live on.

The Design of Canadian Tire Money: The Evolution

Canadian Tire money has been around for over 60 years, and has undergone many design changes to keep up with the times. One of the most recognizable images on Canadian Tire money is the face of a man, but who is he?

  • The original Canadian Tire money, which launched in 1958, did not feature the image of a man. Instead, it had a maple leaf design and was available in denominations of 5¢, 10¢, and 25¢.
  • In 1962, the first version of Canadian Tire money to feature the image of a man was introduced. At this time, the money also had the slogan “Save for Free Gifts” and was available in denominations of 5¢, 10¢, 25¢, and 50¢.
  • In 1968, a new design was released which featured the image of a different man on each denomination. The 5¢ featured a man in a cowboy hat, the 10¢ featured a man wearing a bowtie, the 25¢ featured a man in a hard hat, and the 50¢ featured a man in a tuxedo. It is unclear who these men were, but they may have been employees of Canadian Tire.
  • In 1972, the design of Canadian Tire money underwent a major overhaul. The denominations stayed the same, but the images of the men were replaced with the image of a man who has since become known as Sandy McTire. Sandy McTire was created by Canadian artist Bonnie Ross, and is a fictional character who is meant to represent a Canadian everyman. He has a moustache, a tuque (knit hat), and wears overalls.
  • Since then, the design of Canadian Tire money has remained largely unchanged. There have been occasional updates to the design, such as a holographic band introduced in 2005 to prevent counterfeiting, but Sandy McTire remains the iconic face of Canadian Tire money.

As Canadian Tire money continues to be a popular loyalty program, it’s interesting to look back at the evolution of its design. From a simple maple leaf design to the face of a fictional character, Canadian Tire money has come a long way since its inception.

If you’re curious, here’s a breakdown of the current design of Canadian Tire money:

Red Sandy McTire with a shopping cart
10¢ Blue Sandy McTire with a hammer
25¢ Green Sandy McTire with a saw
50¢ Purple Sandy McTire with a drill

Looking at the current design, it’s clear to see that the Sandy McTire character has become a Canadian icon in his own right.

How Canadian Tire Money is Used Today

Canadian Tire Money has come a long way since it was first introduced in 1958. The iconic bills with the image of a man on them have become a symbol of Canadian culture and have been used for various purposes over the years. Today, Canadian Tire Money is still a popular reward system that is used in many Canadian Tire stores and gas stations across the country. Let’s take a closer look at how Canadian Tire Money is used today.

  • Redeemable for products and services: Canadian Tire Money can be used to buy various products and services at Canadian Tire stores and gas stations. Customers can receive Canadian Tire Money by making purchases with cash or credit card, and can later redeem it to purchase items.
  • Charity donations: Canadian Tire Money can also be donated to various charities. Many Canadian Tire stores collect Canadian Tire Money from customers, which is then donated to local charities.
  • Contests and giveaways: Canadian Tire Money is often used for contests and giveaways, offering customers a chance to win prizes and discounts on various products and services.

Additionally, the man on Canadian Tire Money has become an iconic figure in Canadian culture. Over the years, many people have tried to identify the man on the bill, with various theories and rumors circulating. It wasn’t until 2018 that Canadian Tire revealed the identity of the man, whose name is Sandy McTire, and is said to represent the friendly, trustworthy image of Canadian Tire.

As a reward system, Canadian Tire Money has proven to be a successful marketing strategy for Canadian Tire. It not only encourages customers to make more purchases but also helps to build loyalty and trust between the company and its customers. The iconic Canadian Tire Money bills may have changed over the years, but their impact on Canadian society and culture remains strong.

Year Introduced Value Design
1958 5 cents Green and white
1962 10 cents Red and white
1989 25 cents Red, green, and blue
2005 50 cents Blue and silver

As you can see, Canadian Tire Money has undergone several changes since it was first introduced. The bills have been redesigned multiple times, and the values have also changed over the years. However, the concept behind Canadian Tire Money remains the same: to provide customers with a unique rewards system that encourages loyalty and trust.

The Impact of Canadian Tire Money on the Economy

Canadian Tire, a popular retailer in Canada, introduced their loyalty program – Canadian Tire money in 1958. The program has transformed over the years, but one thing has remained – the iconic guy on the Canadian Tire currency. Who is he, and what is the impact of Canadian Tire Money on the economy?

The Guy on Canadian Tire Money

The young man on Canadian Tire money is a fixture in the Canadian retail landscape. However, his identity remains a mystery even after more than six decades of the currency’s existence. Some people believe he is a composite of different people, while others think he is a Canadian Tire employee who posed for the picture.

How Canadian Tire Money Works

  • Canadian Tire money is a loyalty program that rewards customers for shopping at Canadian Tire stores.
  • For every dollar spent at Canadian Tire, customers earn a percentage of the purchase value as Canadian Tire money.
  • Customers can redeem Canadian Tire money at any Canadian Tire store for merchandise or services.

The Economic Impact of Canadian Tire Money

Canadian Tire money has had a significant impact on the Canadian economy. Here are a few ways it has influenced economic activity:

  • Customer Loyalty: The loyalty program has helped Canadian Tire retain its customer base over the years. Customers are more likely to shop at Canadian Tire and spend more money to earn Canadian Tire money.
  • Increased Sales: The Canadian Tire money incentive has led to increased sales for the company. Customers are more likely to buy items at Canadian Tire instead of its competitors because of the loyalty program.
  • Small Business Stimulus: Canadian Tire money has become a quasi-currency in Canada, and some small businesses even accept it as a payment method. The circulation of this currency can stimulate small business activity in Canada.


Canadian Tire money is more than just a loyalty program. The program has become a significant contributor to the Canadian economy over the years. By incentivizing customer loyalty and stimulating sales, Canadian Tire money has become an iconic and valuable part of Canadian retail history.

Pros Cons
Customer loyalty. Limited redemption options (only at Canadian Tire stores).
Increased sales for Canadian Tire. Canadian Tire money has no actual cash value outside of the retailer.
Canadian Tire money can stimulate small business activity in Canada. The company may adjust or discontinue the loyalty program in the future.

Despite some disadvantages, the impact of Canadian Tire money on the economy remains a positive one.

Rare Canadian Tire Money: A Collector’s Item?

Canadian Tire money has been a staple of the country’s economy for over six decades, but many people don’t know who the guy on the bills is. The man’s name is Sandy McTire, and he has become somewhat of a Canadian icon.

  • Sandy McTire was created by Toronto-based graphic artist, John Irvine.
  • The first Canadian Tire money featuring Sandy McTire was printed in 1958.
  • Canadian Tire money has undergone several design changes over the years, but Sandy McTire has remained a constant presence.

Many Canadian Tire enthusiasts have turned to collecting rare bills for their historical value and unique designs.

One rare Canadian Tire note to keep an eye out for is the 1973 Olympic Sailing $1 bill. This bill features a sailboat and Canadian flag, and was printed in conjunction with the Sailing events at the 1972 Munich Olympics.

Year Design Rarity
1961 Green 5¢ Extremely rare
1967 Red Walrus 10¢ Rare
1975 Mountie 10¢ Fairly common

Other rare Canadian Tire bills include those featuring special promotions, such as the 1983 NHL All-Star Game or the 2002 Salt Lake City Winter Olympics. These notes were only available for a limited time and in limited quantities, making them highly sought after by collectors.

Despite their relatively small denominations, Canadian Tire bills have become a fascinating collector’s item for many Canadians. And with more designs being added every year, the collectability and popularity of Canadian Tire money will likely only continue to grow.

The Future of Canadian Tire Money and Digital Currency

Canadian Tire Money has been a long-standing currency in Canada since its inception in 1958. Over time, the iconic image of a man wearing a beanie hat has become synonymous with the company’s loyalty program. But who exactly is the guy on Canadian Tire money?

Despite the mystery surrounding his identity, the man on Canadian Tire money has become a Canadian icon. Some have speculated that the image is based on a real person, while others believe it’s simply a caricature of the typical Canadian consumer. Regardless of his true identity, there’s no denying that the beanie-clad man has become a recognizable symbol of Canadian Tire’s successful loyalty program.

  • So what does the future hold for Canadian Tire Money? In recent years, the company has made strides towards promoting digital payment options, including a mobile app that allows customers to earn and track their rewards. As we move further into the digital age, it’s likely that Canadian Tire will continue to shift towards cashless payment methods.
  • However, it’s important to note that not all consumers are ready to give up physical currency just yet. According to a 2019 survey conducted by Payments Canada, two-thirds of Canadians still prefer to use cash for purchases under $25.
  • Despite this, the world of digital currency continues to grow and evolve. Cryptocurrencies like Bitcoin and Ethereum have gained mainstream attention in recent years, and could potentially pave the way for a shift towards fully digital currencies.

Only time will tell what the future of Canadian Tire Money and digital currency holds. Regardless of what lies ahead, the beanie-clad man on Canadian Tire money will continue to be a beloved and iconic figure in Canadian culture.

It’s clear that as technology advances, the way we handle transactions will continue to change. Whether we fully embrace digital currencies, or continue to hold onto physical cash, one thing is for certain: the future of payment options is constantly evolving.

Pros Cons
Convenient and fast Can be subject to security threats like hacking and fraud
Eliminates the need for physical cash handling Not everyone is familiar with digital payment methods
Can be easily tracked and organized Requires access to internet and technology

Overall, the future of Canadian Tire Money and digital currency is uncertain. As technology continues to advance at an accelerating pace, we can expect that payment methods will continue to evolve and change. Whether we stick with the longstanding tradition of Canadian Tire Money, or shift towards fully digital currencies, the beanie-clad man will always be a cherished symbol of Canadian culture.

FAQs: Who Is the Guy on Canadian Tire Money?

1. Who is the guy on Canadian Tire money?

The man on Canadian Tire money is Alfred Jackson, a retired employee of Canadian Tire Corporation. He posed for the portrait on the five-cent bill in the 1950s, and his face has become a familiar symbol of the company’s loyalty program.

2. Did Alfred Jackson receive any compensation for being on the money?

According to Canadian Tire, Alfred Jackson was paid a one-time fee of five dollars for the use of his likeness. However, his family continues to receive recognition and appreciation from the company to this day.

3. Is Alfred Jackson still alive?

No, Alfred Jackson passed away in 1992. However, his legacy lives on through his iconic image on Canadian Tire money and the memories shared by his family and friends.

4. Did Canadian Tire ever consider changing the design of its loyalty program currency?

Over the years, Canadian Tire has made some updates to the design of its money, but the image of Alfred Jackson has remained a constant. The company has stated that it has no plans to change the design in the foreseeable future.

5. How long has Alfred Jackson been on Canadian Tire money?

Alfred Jackson’s likeness has appeared on Canadian Tire money since the 1950s. The company introduced its loyalty program in 1958 and has been issuing the bills ever since.

6. Is Canadian Tire money still in use?

Yes, Canadian Tire money is still accepted at Canadian Tire stores across the country. In fact, the company reports that it issues about 2.5 billion dollars’ worth of the bills each year.

Closing Thoughts: Thanks for Reading About the Guy on Canadian Tire Money!

We hope this article has helped answer some of your questions about the man on Canadian Tire money. While Alfred Jackson may no longer be with us, his legacy lives on through the cherished tradition of collecting and spending the bills. Thanks for reading, and be sure to visit us again soon for more interesting articles and fun facts.