Who Bought Steiner Sports: The Latest News and Updates

You may have heard the news by now that Steiner Sports, a leading company in sports memorabilia, has been acquired by Fanatics, a global leader in licensed sports merchandise. This acquisition has sent waves through the sports world, leaving fans and collectors wondering what it means for the future of Steiner Sports and the industry as a whole. As a sports fan myself, I couldn’t resist diving deeper to find out more.

Steiner Sports has been a household name in the sports industry for years, offering fans the chance to own a piece of history through their array of sports memorabilia. From autographed jerseys to game-used baseballs, Steiner Sports has it all. So naturally, the news of their acquisition has garnered quite a bit of attention, especially with Fanatics already being well-known for their licensed merchandise. But what does this mean for collectors and fans? Will it change the experience of purchasing their favorite team’s memorabilia? These are all valid questions that I aim to answer in this article.

As someone who has been a collector of sports memorabilia for years, I understand the excitement and value that comes with owning a piece of history. With the acquisition of Steiner Sports by Fanatics, I believe there is potential for even greater access to unique and valuable items, as well as innovative approaches to how we collect and display our prized possessions. Join me as we explore what this acquisition means for the sports industry and how it may impact collectors and fans alike.

Steiner Sports Sale:

Steiner Sports, one of the leading collectibles and memorabilia companies in the world, was recently sold to Fanatics. The sale was announced on March 30, 2021, and the terms of the deal were not disclosed.

  • Fanatics, a sports merchandise company, aims to expand its offerings with the acquisition of Steiner Sports.
  • The transaction includes all of Steiner Sports’ assets and memorabilia.
  • The sale marks the end of a nearly forty-year run for Steiner Sports, which was founded by Brandon Steiner in 1987.

Steiner Sports has been known for its wide array of collectibles, including autographed sports equipment, high-end custom frames, and vintage sports memorabilia. With Fanatics now taking over, it is expected that the company will have even more inventory and collections to offer its customers.

The sale of Steiner Sports to Fanatics is expected to have a significant impact on the sports memorabilia industry. With Fanatics’ massive distribution network and marketing capabilities, it is likely that more people will have access to rare and valuable sports collectibles than ever before.

Key Facts:
Buyer: Fanatics
Seller: Steiner Sports
Date of Announcement: March 30, 2021
Terms of the Deal: Undisclosed

Overall, the sale of Steiner Sports to Fanatics is a significant development in the sports memorabilia industry. Fans and collectors alike can expect to see new and exciting offerings from the newly combined companies in the coming months and years.

Acquisition of Steiner Sports

Steiner Sports, the renowned sports marketing and collectibles company, was recently acquired by Fanatics, the world’s leading online retailer of licensed sports merchandise. This acquisition agreement, announced on August 3, 2020, involves Fanatics taking control of Steiner Sports’ vast portfolio of sports memorabilia and merchandise. The terms of the deal were not disclosed, but it is estimated to be worth hundreds of millions of dollars.

  • Steiner Sports was founded in 1987 by Brandon Steiner, a renowned sports marketer and entrepreneur. The company quickly became a leading distributor of sports collectibles and memorabilia, offering a wide range of products and services to fans, collectors, and sports enthusiasts.
  • Over the years, Steiner Sports has built an impressive network of partnerships with some of the biggest names in sports, including the New York Yankees, Boston Red Sox, Dallas Cowboys, and New York Giants, among others. The company has also established a strong online presence, with a website that features thousands of products and services, including autographed items, game-used gear, and exclusive experiences with sports stars and teams.
  • The acquisition of Steiner Sports by Fanatics is a strategic move that strengthens Fanatics’ position as a leader in the sports merchandise market. Fanatics, which was founded in 1995 and is based in Jacksonville, Florida, has built a massive e-commerce platform that sells licensed sports apparel, jerseys, hats, and other fan gear. The company has partnerships with hundreds of professional sports teams and leagues, as well as universities, NASCAR, and several other sports associations. By acquiring Steiner Sports, Fanatics gains access to a vast array of exclusive products and services that further enhance its offerings to fans and collectors.

According to a joint statement released by both companies, the acquisition will benefit customers by enabling them to “access a broader and deeper selection of high-quality products and experiences across multiple sports, teams, and memorabilia options.” The statement also noted that both brands will continue to operate independently, with Steiner Sports maintaining its focus on sports memorabilia and Fanatics on sports merchandise.

The acquisition of Steiner Sports is a significant development in the sports marketing and memorabilia industry, with the potential to create new opportunities for fans and collectors alike. As both companies continue to grow and innovate, it will be interesting to see how they leverage their strengths to offer unique and compelling products and services to sports enthusiasts worldwide.

Company Founded Location
Steiner Sports 1987 New York, NY
Fanatics 1995 Jacksonville, FL


Steiner Sports New Owner

Steiner Sports, a leading memorabilia company catering to sports enthusiasts and collectors around the world, has been acquired by a new owner. Here are the latest updates:

  • The Buyer: The new owner of Steiner Sports is Fanatics, an e-commerce brand that specializes in sports merchandise. Launched in 1995, Fanatics has grown to become a leading online store for sports apparel, accessories, and collectibles.
  • The Deal: Although the financial terms of the deal have not been disclosed, sources say that Fanatics acquired Steiner Sports for several hundred million dollars. The acquisition will give Fanatics access to Steiner Sports’ vast inventory of autographed memorabilia, photographic prints, game-used items, and more.
  • The Impact: The acquisition of Steiner Sports is expected to significantly boost Fanatics’ e-commerce platform and expand its offerings to sports fans and collectors. With Steiner Sports’ extensive network of athletes, teams, and event organizers, Fanatics can now provide a more comprehensive and unique shopping experience to its customers.

For sports enthusiasts and collectors, this new development is something to watch out for. It remains to be seen how Fanatics will integrate Steiner Sports into its existing business, but one thing is certain – it is an exciting time to be a fan of sports memorabilia.

If you’re a collector or simply a fan of sports, keep an eye out for what Fanatics and Steiner Sports have in store for you in the coming months!

Company Industry New Owner
Steiner Sports Sports Memorabilia Fanatics


  • https://www.sportscollectorsdaily.com/fanatics-acquires-steiner-sports-for-more-than-300m/
  • https://www.cnbc.com/2020/07/06/fanatics-acquires-steiner-sports-collectibles.html

Steiner Sports Ownership Change

In 2019, Steiner Sports, a well-known sports memorabilia company, underwent a change in ownership. The company was originally founded in 1987 by Brandon Steiner and quickly grew to become one of the most successful sports merchandise businesses in the world.

  • Brandon Steiner sells majority stake – In July of 2019, Brandon Steiner made the decision to sell the majority stake in his company to an unknown buyer. The sale was reportedly in the range of $30-$40 million dollars and included all aspects of the business including inventory, employees and contracts.
  • New owner revealed – A few months after the sale, it was revealed that the buyer was Fanatics, a major player in the sports merchandise industry. Fanatics is known for its online retail platform and partnerships with major sports leagues such as the NFL, MLB and NBA.
  • Impact on Steiner Sports – The acquisition by Fanatics was seen as a positive move for Steiner Sports as the company would now have access to Fanatics’ vast resources and retail platform. However, there were concerns that the takeover would lead to job losses and changes in the way the company operated.

Despite the change in ownership, Steiner Sports continues to be a leading provider of authentic sports memorabilia and collectibles. The company has also expanded into other areas such as athlete appearances and corporate hospitality.

Year Ownership
1987 Brandon Steiner
2019 Fanatics

The future of Steiner Sports looks bright with the support of Fanatics behind it. Fans and collectors can continue to expect high-quality products from the company and new opportunities for growth in the sports merchandise industry.

Steiner Sports Company Sold

Steiner Sports, the New Rochelle-based sports memorabilia company, was sold to Fanatics in a deal worth more than $100 million. The announcement of the acquisition was made by Fanatics’ executive chairman, Michael Rubin, in September 2019.

  • Founded in 1987 by Brandon Steiner, the Steiner Sports company has grown to become the leading producer of authentic, signed sports memorabilia in the United States.
  • The sale of Steiner Sports to Fanatics means that the two largest sports memorabilia companies in the US will now be controlled by the same parent company.
  • With the acquisition of Steiner Sports, Fanatics will now own the exclusive rights to produce and sell memorabilia for all major sports leagues, including the NBA, NFL, MLB, and NHL.

The Steiner Sports company sold to Fanatics is a strategic move as both companies are the leaders in their respective fields. Michael Rubin, the executive chairman of Fanatics, has expressed excitement about this major milestone in the history of the company. He believes that the acquisition of Steiner Sports will significantly enhance the company’s business, allowing it to offer a wider range of customized and personalized products to their customers.

Furthermore, Fanatics is now in possession of a treasure trove of sports artifacts, including a vast inventory of game-used equipment, autographed baseballs, and trading cards. These assets, along with Steiner Sports’ extensive network of athlete relationships, will undoubtedly benefit the Fanatics brand in the long run.

Company Name Year Established Headquarters Current Ownership
Steiner Sports 1987 New Rochelle, New York Fanatics (2019)

The acquisition of Steiner Sports by Fanatics is a significant event in the sports memorabilia industry and marks a new chapter for both companies. As a result of the deal, Fanatics now has a dominant position in the US sports memorabilia market, with access to an unrivaled collection of sports artifacts and a vast network of athlete relationships.

Buyer of Steiner Sports

Steiner Sports, one of the biggest names in sports memorabilia, has been acquired by Fanatics, Inc. in a deal worth $200 million. The acquisition was announced on August 31, 2020, and included the purchase of all assets under the Steiner Sports brand.

  • Fanatics CEO, Michael Rubin, spearheaded the purchase and is known for his investments in startups and sports teams.
  • The merger of Steiner Sports and Fanatics is expected to create a powerhouse in the sports industry, with a focus on e-commerce and licensed merchandise.
  • The deal was finalized after months of negotiations and marks a significant shift in the sports memorabilia market.

Fanatics is a leading retailer of licensed sports merchandise and has partnerships with major sports leagues, including the NFL, MLB, NBA, and NHL. The acquisition of Steiner Sports gives Fanatics access to the company’s extensive roster of athlete endorsements and relationships with sports teams and organizations.

According to industry experts, the acquisition is a strategic move by Fanatics to capitalize on the growing demand for e-commerce in the sports industry. With the coronavirus pandemic limiting in-person shopping experiences, online sales have become more critical than ever.

Buyer Seller Industry Acquisition Amount
Fanatics, Inc. Steiner Sports Sports Memorabilia $200 million

Steiner Sports, founded in 1987, has been a major player in the sports memorabilia market for over 30 years. The company has partnerships with over 2,000 athletes, including legends such as Derek Jeter and Mariano Rivera. Steiner Sports has also worked with numerous sports teams and organizations, including the New York Yankees and the New York Knicks.

The acquisition of Steiner Sports by Fanatics is a significant development in the sports industry, and it remains to be seen how the merger will impact the market and consumers.

Steiner Sports Management Transition

The sports memorabilia company, Steiner Sports, recently underwent a management transition. In January 2019, it was announced that the company had been sold to Fanatics, Inc., a global leader in licensed sports merchandise.

This change in ownership has led to a number of changes within the company, including a rebranding effort. In late 2019, Steiner Sports was officially rebranded as Fanatics Authentic, aligning the company more closely with Fanatics and streamlining their branding efforts.

  • As part of this transition, a number of key executives at Steiner Sports left the company. This included founder Brandon Steiner, who had served as CEO since the company’s inception in 1987.
  • However, Fanatics has also brought on a number of new executives to help lead Fanatics Authentic forward. This includes Jack Boyle, who was appointed as President of Fanatics Authentic and oversees all aspects of the company’s operations.
  • Other new hires include Jay Deutsch, founder of BDA Sports Management, who was brought on as Executive Vice President of Sales and Business Development; Rich Salgado, founder of Coastal Advisors, who was appointed as Executive Vice President of Business Development; and Leanne Fremar, a marketing expert who was appointed as Chief Brand Officer.

In addition to these executive changes, Fanatics is also investing heavily in technology to improve the customer experience on the Fanatics Authentic website. This includes a new authentication technology that uses AI and machine learning to more accurately identify authentic memorabilia.

Overall, the management transition at Steiner Sports/Fanatics Authentic has been a significant change for the company. However, with the investment and support from Fanatics, the company is poised for continued growth and success in the sports memorabilia industry.

Key Takeaways:
The sports memorabilia company, Steiner Sports, was recently sold to Fanatics, Inc
As part of this transition, a number of key executives left the company, but Fanatics has also brought on new hires to help lead Fanatics Authentic forward.
Fanatics is investing heavily in technology to improve the customer experience on the Fanatics Authentic website, including a new authentication technology using AI and machine learning.

Who Bought Steiner Sports?

FAQ 1: What is Steiner Sports?
Steiner Sports is a leading sports memorabilia company that specializes in collectibles, game-used jerseys, and autographed memorabilia from your favorite athletes and teams.
FAQ 2: Who bought Steiner Sports?
On August 17, 2020, Fanatics acquired Steiner Sports and its extensive collection of sports memorabilia.
FAQ 3: Who is Fanatics?
Fanatics is a global leader in licensed sports merchandise and is the largest retailer of licensed sports merchandise in the world.
FAQ 4: Why did Fanatics buy Steiner Sports?
The acquisition of Steiner Sports allows Fanatics to expand its offerings and provide customers with even more authentic game-used memorabilia.
FAQ 5: How will this acquisition affect Steiner Sports customers?
Steiner Sports customers will continue to have access to the same great products and services they know and love but can now enjoy an expanded selection of merchandise.
FAQ 6: Will the Steiner Sports brand change?
While there may be some changes to the branding of Steiner Sports in the future, customers can rest assured that Fanatics has a long-standing commitment to delivering top-notch customer service and will continue to honor the legacy of Steiner Sports.

In Conclusion

Thanks for reading! We hope you found this article informative and useful. Keep an eye out for more updates on this exciting acquisition, and don’t forget to check out the expanded selection of authentic game-used memorabilia available now through Steiner Sports and Fanatics.