Is LegalZoom Good for Trademarks? A Comprehensive Review

Is LegalZoom good for trademarks? That’s the question that many entrepreneurs and small business owners have been asking themselves lately. Well, in short, the answer is yes! LegalZoom has established itself as one of the leading online legal service providers out there, and its trademark services are top-notch.

When it comes to trademarks, LegalZoom offers a comprehensive suite of services to help protect your brand. Whether you’re just starting out or you’re a seasoned business owner, they’ve got you covered. From trademark searches and registrations to monitoring and enforcement, LegalZoom has everything you need to safeguard your intellectual property.

One of the reasons LegalZoom is so popular among businesses is that it takes a lot of the guesswork out of the trademark process. With their easy-to-use platform and knowledgeable customer support, you can rest assured that you’re in good hands when it comes to protecting your brand. So, if you’re looking for a reliable and trustworthy trademark service, look no further than LegalZoom.

Overview of LegalZoom’s trademark services

LegalZoom is a reputable online legal document service provider that provides easy and affordable trademark registration services for individuals and small business owners. Here is a closer look at what the company has to offer regarding trademarks.

  • Free trademark search: One of the first steps that LegalZoom takes to determine if your business name or slogan is available for a trademark is conducting a free search of the United States Patent and Trademark Office’s (USPTO) database. This means that you can check the availability of your trademark at absolutely no cost.
  • Flat-rate pricing: LegalZoom offers a flat-fee pricing model, which means that the cost of the service is transparent and constant. This means you won’t have to worry about any hidden fees or surprise charges.
  • Expert guidance: LegalZoom has a team of experienced trademark attorneys and specialists that you can consult with at any point during the process. They will assist you in selecting the correct trademark classification, in addition to providing expert guidance throughout the entire application process.

In summary, LegalZoom provides a reliable and easy-to-use trademark registration service with a variety of helpful features. Whether you are a small business owner or an individual looking to protect your branding, LegalZoom may have the right tools and resources for you.

Cost comparison with other trademark services

One of the significant factors businesses consider before engaging in a legal service is the cost. While LegalZoom is a reputable company, other trademark services provide similar services at different prices, and the cost is worth considering when deciding on the best service for your business.

Below is a comparison of LegalZoom’s trademark service cost and other trademark services:

  • The Trademark Company charges $199 for their basic service package, while LegalZoom charges $299.
  • The US Trademark Exchange charges $349 for their basic service package, which is still more expensive than LegalZoom’s service.
  • The LawDepot trademark service charges $99. However, this service only provides a basic trademark search and registration, and additional services come at an extra cost, unlike LegalZoom’s all-in-one package.

It’s essential to note that price alone shouldn’t be the only factor in deciding the best trademark service. Other considerations such as customer support, turnaround time, and reputation should also be weighed against the service’s cost.

Trademark Service Company Cost for Basic Service Package
LegalZoom $299
The Trademark Company $199
The US Trademark Exchange $349
LawDepot $99 (additional services at extra cost)

Ultimately, it is essential to evaluate LegalZoom’s cost with other trademark services based on the specific needs of your business and the services provided.

Reviews and feedback from customers who used LegalZoom for trademark registration

LegalZoom is one of the most popular and highly recommended online legal services for trademark registration, and it has thousands of satisfied customers. Here are some reviews and feedback from customers who used LegalZoom for trademark registration:

  • “I used LegalZoom for my trademark registration and was extremely happy with their service. They made the whole process so easy and streamlined, and I received my trademark certificate in just a few months. I highly recommend LegalZoom to anyone looking for an affordable and hassle-free way to protect their brand identity.” – Sarah Matthews
  • “I recently used LegalZoom to register my trademark, and I couldn’t be happier with the experience. Their customer service team was incredibly helpful and responsive, and the whole process was very straightforward. I also appreciated that they offered a flat fee, so I knew exactly how much it was going to cost me upfront.” – John Williams
  • “As a small business owner, I was hesitant to spend a lot of money on trademark registration. That’s why I decided to go with LegalZoom, and I’m so glad I did! Their platform was easy to use and I was able to complete the whole process online. I also liked that they gave me the option to file for a trademark search before registration, which helped give me peace of mind.” – Michelle Lee

Overall, it’s clear that customers who have used LegalZoom for trademark registration have had positive experiences and would recommend the service to others. If you’re considering trademark registration, LegalZoom is definitely a great option to consider.

Comparison of LegalZoom’s trademark registration process with that of the USPTO

Protecting a brand is a necessary step in establishing a business. Filing a trademark application is one of the major measures to secure your company’s brand. But, before getting into the process of trademark filing, it is imperative to understand to whom you are leaving the task to? Is it efficient enough to safeguard your brand or not?

In this article, I will tackle the comparison between the procedure of trademark registration at LegalZoom and USPTO.

  • Cost
  • Cost is a crucial factor when it comes to selecting among LegalZoom and USPTO. Trademark registration through USPTO is priced at a base rate of $250, which includes up to 3 classes for your goods and services. Sometimes the process could be expensive because of the value of the products, classes, or repetitively filed applications. While on the other hand, LegalZoom’s filing fee starts at $199, plus state fees that add to the base price. Additional fees sum up to $699.

  • Processing Time
  • Processing time is critical when it comes to filing your application. The USPTO employs a team of experienced attorneys and analysts to approve your trademark application. As a result, it takes time to get your application processed. Based on the USPTO, the complete process takes more than six months to finish if all goes smoothly. LegalZoom, on the other hand, claims to process your application within seven to ten business days, and it may take a few more days if the Trademark Office reviews your application.

  • Expertise
  • The USPTO employs experts knowledgeable in trademarks and copyright legislation who can handle complex legal matters to ensure your company’s brand is better protected. LegalZoom, on the other hand, has trained professionals who are less specialized in a specific field but are well-trained to handle queries and concerns, making the process simpler.

Both the USPTO and LegalZoom are the primary go-to options for trademark registration. The USPTO has the edge over LegalZoom in terms of expertise and credibility. That being said, LegalZoom’s filing costs are lower, and the processing time is faster in comparison to the USPTO.

Cost Processing Time Expertise
USPTO Higher Cost More than six months for processing Experienced attorneys and analysts specialized in the field
LegalZoom Lower Cost Seven to ten business days for processing Less specialized, but well-trained professionals to handle queries and concerns

Ultimately, which option one chooses comes down to individual needs and priorities.

LegalZoom’s trademark search service: how effective is it?

LegalZoom offers a trademark search service that helps individuals and businesses check if their desired trademark is already in use. But how effective is this service? Let’s take a closer look.

  • Positive aspects of LegalZoom’s trademark search service:
    • Easy to use: LegalZoom’s trademark search service is user-friendly and simple to navigate, making it accessible to even those with minimal experience.
    • Affordable: The cost of LegalZoom’s trademark search service is relatively low compared to other options, making it a budget-friendly option for many.
    • Comprehensive: LegalZoom’s trademark search service provides a thorough search of federal and state trademark databases, as well as domain name and common law searches.
  • Negative aspects of LegalZoom’s trademark search service:
    • Potential inaccuracies: Despite conducting a comprehensive search, LegalZoom’s trademark search service may still miss relevant information, potentially leading to trademark disputes down the line.
    • Not a substitute for legal advice: LegalZoom’s trademark search service is not a substitute for consulting with a qualified attorney to ensure that your desired trademark is legally viable.
    • No guarantee: LegalZoom’s trademark search service does not provide any guarantee of trademark availability, making it a somewhat risky option for those looking to secure a trademark.


Overall, LegalZoom’s trademark search service can be an effective tool for individuals and businesses looking to conduct a preliminary search for potential trademark conflicts. However, it is important to keep in mind the potential limitations and risks associated with using such a service, and to consult with a legal expert to ensure that your desired trademark is legally viable.

LegalZoom’s trademark monitoring service: features and benefits

LegalZoom’s trademark monitoring service is a valuable tool for businesses seeking to protect their trademarks. This service allows individuals and businesses to monitor their trademarks and receive alerts about potential infringement. Here’s what you need to know about LegalZoom’s trademark monitoring service and its features and benefits:

  • Regular Monitoring: LegalZoom will regularly monitor your trademark for potential infringement. They will search for identical and similar trademarks to yours, and will send you alerts if they find any potential conflicts.
  • Alerts: When LegalZoom detects a potential trademark infringement, they will send you an alert via email. This alert will include information about the potentially infringing trademark, as well as guidance on what steps you should take next.
  • Expert Analysis: LegalZoom’s team of trademark experts will review each potential infringement to determine whether it is a legitimate threat to your trademark. They will provide you with an expert analysis of each situation and recommend the best course of action.

There are numerous benefits to using LegalZoom’s trademark monitoring service:

  • Protection: By monitoring your trademark on a regular basis and receiving alerts about potential infringements, you can protect your trademark from unauthorized use. This can help you avoid expensive legal battles down the road.
  • Expert Advice: LegalZoom’s team of trademark experts can provide you with valuable advice on how to defend your trademark if it is ever threatened. This can help you make informed decisions about how to protect your intellectual property.
  • Peace of Mind: Knowing that your trademark is being monitored by experts can give you peace of mind and allow you to focus on running your business.

To illustrate the value of LegalZoom’s trademark monitoring service, here is an example:

Scenario Outcome without LegalZoom’s trademark monitoring service Outcome with LegalZoom’s trademark monitoring service
A competitor starts using a similar trademark to yours You may not notice the infringement until it is too late, and may need to engage in a costly legal battle to defend your trademark LegalZoom alerts you to the potential infringement and provides expert analysis on how to proceed. You are able to take action quickly and avoid a costly legal battle.

Overall, LegalZoom’s trademark monitoring service is a valuable tool for any individual or business that wants to protect their trademarks and intellectual property. With regular monitoring and expert analysis, you can stay ahead of potential infringements and take action to defend your brand.

LegalZoom’s trademark renewal service: pricing and process

Renewing a trademark is just as important as registering the trademark in the first place. This ensures that your trademark remains protected, and that you do not lose the rights to use it. LegalZoom offers a trademark renewal service that helps businesses maintain their valuable trademarks.

  • Cost: LegalZoom charges $199 per class to renew a trademark. This fee does not include state or federal fees, which may also be required to renew your trademark.
  • Process: The process of renewing a trademark is straightforward with LegalZoom. Once you submit your order, LegalZoom searches the USPTO database to confirm that your trademark is eligible for renewal and provides you with the proper forms to complete. You will need to sign the forms and submit them to the USPTO along with the required fees. LegalZoom takes care of the rest, including monitoring the status of your trademark renewal and notifying you when it has been approved.
  • Deadline reminders: LegalZoom also offers a trademark renewal reminder service. This service helps ensure that you never miss a deadline to renew your trademark. LegalZoom will send you email reminders in advance of your renewal deadline.

Overall, LegalZoom’s trademark renewal service is a simple and affordable way to renew your valuable trademark. With their easy-to-use platform and experienced team of professionals, you can rest assured that your trademark is in good hands. Don’t risk losing the rights to your trademark by forgetting to renew it – let LegalZoom help you keep it protected for years to come.

For additional information, please refer to the following table:

Service Pricing Process
Trademark Renewal $199 per class (not including state or federal fees) LegalZoom searches the USPTO database to confirm eligibility, provides required forms, and monitors status of renewal
Trademark Renewal Reminder $9.99 per reminder LegalZoom sends email reminders in advance of renewal deadline

Comparison of LegalZoom’s trademark filing fees with that of other online trademark services

If you’re considering filing for a trademark, one of the things you’ll need to factor in is the cost. LegalZoom is one of the most popular online trademark filing services, but how do their fees compare to those of other similar services? Here’s a breakdown of LegalZoom’s trademark filing fees compared to four other online trademark services:

  • LegalZoom: $299 for the basic package (plus federal filing fees)
  • Trademarkia: $659 for the premium package (includes federal filing fees)
  • Nolo: $600 for the complete package (includes federal filing fees)
  • Rocket Lawyer: $349.99 for the premium package (plus federal filing fees)

As you can see, LegalZoom’s fees are relatively affordable compared to some of their competitors. However, it’s always a good idea to consider other factors beyond cost when choosing a trademark filing service. For example, some services may offer more personalized attention or have a faster turnaround time than others.

Factors that can affect trademark filing fees

While comparing the fees of different trademark filing services is one way to determine the cost of filing, there are several factors that can affect how much you’ll ultimately pay. These may include:

  • The type of trademark you’re filing for (e.g. design, word, or logo)
  • Which class your product or service falls under (each class requires a separate filing fee)
  • The level of customer support or additional services you require (such as a trademark search or legal advice)
  • The speed at which you need your application processed (rush fees may apply)

A comparison of LegalZoom’s trademark filing fees for different types of trademarks

LegalZoom’s fees for trademark filing can vary depending on the type of trademark you’re filing for. Here’s a breakdown of their fees for the three most common types of trademarks:

Type of trademark LegalZoom fee (plus federal filing fees)
Word trademark $299 (plus federal filing fees)
Design trademark $379 (plus federal filing fees)
Combined trademark (word and design) $429 (plus federal filing fees)

It’s worth noting that these fees may not include additional services or fees that could apply, such as a trademark search or rush processing. Be sure to read the terms and conditions of any trademark filing service you’re considering carefully to avoid surprises.

LegalZoom’s trademark cancellation and opposition services: how do they work?

LegalZoom offers two services related to trademark cancellations and oppositions. These services are called Trademark Cancellation and Trademark Opposition.

  • Trademark Cancellation: This service is used when someone believes that a registered trademark should be canceled. The grounds for cancellation can include non-use of the trademark, abandonment, or fraud in obtaining the trademark registration. LegalZoom’s trademark cancellation service includes a thorough analysis of the trademark registration, research into the grounds for cancellation, and preparation of the documents necessary to file a petition to cancel the registration.
  • Trademark Opposition: This service is used when someone believes that a pending trademark application should not be granted. The grounds for opposition can include confusing similarity to an existing trademark, genericness, or descriptive use. LegalZoom’s trademark opposition service includes a thorough analysis of the pending trademark application, research into the grounds for opposition, and preparation of the documents necessary to file an opposition with the Trademark Trial and Appeal Board.

Both of these services can be complicated and time-consuming, and it is recommended that those seeking cancellation or opposition hire an attorney experienced in trademark law.

LegalZoom’s trademark cancellation and opposition process

LegalZoom’s trademark cancellation and opposition services start with a consultation with one of LegalZoom’s trademark attorneys. After the consultation, a team of attorneys and paralegals will be assigned to the case. The team will conduct research and prepare the necessary documents to file the petition to cancel or opposition.

If the case proceeds to litigation, LegalZoom’s team will represent the client through the entire process, including discovery, motion practice, and trial.

Trademark cancellation and opposition fees

The cost of LegalZoom’s trademark cancellation and opposition services varies depending on the specifics of the case. LegalZoom offers a flat fee for some services, such as a trademark search or initial consultation, but most services are priced on an hourly basis.

Service Approximate cost
Trademark Cancellation $2,500 – $7,500+
Trademark Opposition $2,000 – $10,000+

LegalZoom’s trademark cancellation and opposition services can be a valuable tool for those who believe they have a legitimate reason to challenge a trademark registration or application. However, it is important to note that these services are not a substitute for the guidance of a licensed attorney. If you have questions about trademark law, it is recommended that you consult with an experienced trademark attorney.

LegalZoom’s trademark portfolio management services: tools and resources available

As a leader in online legal services, LegalZoom offers a range of tools and resources to help businesses protect and manage their trademarks. Here are some of the trademark portfolio management services, tools, and resources available:

  • Trademark Search: LegalZoom’s online search tool allows businesses to quickly and easily search for existing trademarks to ensure that their proposed marks are not already in use. The search tool uses the USPTO’s database and other sources to provide comprehensive results.
  • Trademark Registration: LegalZoom can assist businesses in registering their trademarks with the United States Patent and Trademark Office (USPTO). LegalZoom’s trademark experts can prepare and file the necessary paperwork on behalf of the business.
  • Trademark Monitoring: LegalZoom offers monitoring services to keep an eye on any potential infringing uses of a business’s trademark. This service can help businesses protect their brand and take action against infringers.
  • Trademark Renewal: Trademark registrations must be renewed periodically. LegalZoom can help businesses keep track of renewal dates and file the necessary paperwork.
  • Trademark Portfolio Management: LegalZoom offers a comprehensive portfolio management service that enables businesses to manage their trademark registrations in one place. This service includes monitoring and renewal reminders, as well as access to a dedicated trademark attorney for consultation.
  • Trademark Assignment: If a business wishes to sell or assign its trademark to another party, LegalZoom can assist with the necessary paperwork and filings.
  • Trademark Cease and Desist Letters: In the event of trademark infringement, LegalZoom can help businesses prepare and send cease and desist letters to potential infringers.
  • Trademark Licensing: LegalZoom can assist businesses in licensing their trademarks to others and can help with the necessary legal agreements and paperwork.
  • Trademark Litigation: If necessary, LegalZoom can connect businesses with experienced trademark attorneys to handle trademark infringement disputes and litigation.

Trademark Priority Monitoring

LegalZoom’s Priority Monitoring service is a unique offering aimed at helping businesses protect their trademarks from potential infringement. The service uses advanced monitoring tools to keep track of any trademark applications that are similar to the business’s existing trademarks. This can give the business a head start in taking action against potential infringers.


TrademarkWatch is another tool offered by LegalZoom to monitor a business’s trademarks for potential infringement. This service uses sophisticated algorithms to identify new trademark applications that may be similar to the business’s marks. The service sends alerts to the business so that they can take action if necessary.


LegalZoom offers a wide range of trademark portfolio management services, tools, and resources to help businesses protect and manage their trademarks. From trademark searches and registrations to monitoring and enforcement, LegalZoom can help businesses at every stage of the trademark process. With LegalZoom’s expertise and support, businesses can focus on building their brand and reputation without worrying about trademark infringement.

So, is LegalZoom good for trademarks?

In short, yes. LegalZoom offers a convenient and affordable way to register your trademark and protect your brand. However, as with any legal service, it’s important to do your own research and determine if it’s the right fit for your specific needs. Thanks for reading and be sure to come back for more helpful tips and advice!