How Does Too Good To Go Make Money? A Comprehensive Guide

Are you looking for ways to reduce food waste and save money on delicious meals? Look no further than Too Good To Go, the revolutionary app that connects hungry consumers with local restaurants and cafes. But how does Too Good To Go make money, you ask? Through their platform, they allow restaurants to sell unsold food at a discounted price, preventing perfectly good meals from being thrown away and putting money back in the pockets of the business owners.

It’s a win-win situation for everyone involved. Consumers get access to high-quality food at a fraction of the price, while restaurants are able to reduce their waste and earn extra revenue. But the benefits don’t stop there – Too Good To Go is also making a positive impact on the environment by reducing the amount of food that ends up in landfills. With over 50 million meals saved and partnerships with over 18,000 food businesses in 15 countries, it’s clear that Too Good To Go is making a significant difference in the fight against food waste.

So if you’re someone who cares about both the environment and your wallet, Too Good To Go is the app for you. It’s easy to use, convenient and affordable, and most importantly, it’s making a difference in the world. So why not join the millions of others who are already using Too Good To Go and start enjoying delicious meals while helping to reduce food waste today?

How does Too Good To Go work?

Too Good To Go is a food waste reduction company that connects consumers with participating restaurants, bakeries, and retailers to purchase unsold food at a discounted price before it goes to waste. Here’s how it works:

  • Restaurants, bakeries, and retailers post the surplus food they have available for sale on the Too Good To Go app.
  • Consumers browse the available options and purchase a “Surprise Bag” filled with food from the listed business.
  • The consumer picks up the “Surprise Bag” at the specified time and location from the participating business.
  • The consumer enjoys the quality food at a discounted price while contributing to the reduction of food waste.

The benefits of using Too Good To Go

Too Good To Go is a win-win for both businesses and consumers. Here are the benefits:

  • Businesses reduce food waste and gain additional revenue by selling surplus food that otherwise would go to waste.
  • Consumers enjoy quality food at a discounted price and reduce their environmental impact.
  • The environment benefits from less food waste, resulting in reduced carbon emissions and fewer resources used to produce the food.

The impact of Too Good To Go

Too Good To Go has had a significant impact since it was founded in 2016. Here’s what they’ve accomplished:

  • Over 50 million meals have been saved from going to waste.
  • 5.7 million registered users are connected with over 38,000 participating businesses across 16 countries.
  • More than 290,000 tons of CO2 emissions have been avoided.


Too Good To Go has created a unique solution to tackle the global food waste problem. By connecting businesses with consumers through their app, they have created an avenue for food to be rescued and enjoyed at a discounted price, reducing waste and being environmentally conscious. Through their efforts, they have saved millions of meals from going to waste and are continuing to expand their impact globally.

Benefits to Businesses Benefits to Consumers Environmental Benefits
Additional revenue Quality food at a discount Reduced carbon emissions
Reduced food waste Reduced environmental impact Less use of resources to produce food

By working together, businesses and consumers can combat food waste while enjoying quality food at an affordable price.

Revenue models for food waste reduction apps

Food waste reduction apps like Too Good to Go tackle the problem of food waste by connecting consumers with surplus food from restaurants, cafes, and supermarkets. These apps generate revenue by employing different income streams to keep the business running. Below are some of the revenue models that food waste reduction apps use:

  • Commission-based model: Apps like Too Good to Go charge a commission from participating restaurants, cafes, and supermarkets for every meal or food item sold through the platform. The commission is usually a percentage of the price of the food, which can range from 10% to 35%. This model generates revenue for the app and also motivates the food businesses to reduce their wastage by offering discounts on food items that are closer to their expiration date.
  • Subscription-based model: Some food waste reduction apps offer a subscription-based model, where users pay a monthly or annual fee to access exclusive deals and discounts on surplus food. The subscription revenue stream allows the app to generate a steady income while offering users an incentive to reduce food waste at the same time.
  • Advertising-based model: Apps can also generate revenue through advertising by partnering with food businesses, grocery stores, or other brands that align with their mission. For instance, apps can display advertisements or sponsored content that promotes sustainable food practices. However, implementing advertisements carefully is crucial to avoid compromising the user experience and the app’s mission.

Other than the revenue streams mentioned above, food waste reduction apps can also generate income from data gathering and analysis. By tracking user behavior and food consumption patterns, apps can provide valuable insights to businesses, policymakers, and researchers. This can also lead to opportunities for collaborations or sponsorships.

To summarize, food waste reduction apps employ various revenue models to generate income while fulfilling their mission to reduce food waste. By offering incentives to consumers and food businesses, these apps create a sustainable ecosystem that benefits everyone.

How Too Good To Go partners with restaurants and stores

One of the main ways that Too Good To Go makes money is through their partnerships with restaurants and stores. The company partners with businesses that have excess food or products that would otherwise go to waste and allows customers to purchase these items at a discounted price.

Here’s how the partnership process works:

  • Businesses sign up to become a partner with Too Good To Go.
  • The Too Good To Go team works with the businesses to determine how much excess food or products they have and the maximum discount they can offer to customers.
  • The businesses prepare the excess food or products and make them available for purchase through the Too Good To Go app.
  • Customers can then select the restaurant or store they want to purchase from, pay through the app, and then pick up their food or product at the designated time slot.
  • The business is paid a portion of the purchase price, while Too Good To Go takes a commission for facilitating the transaction.

By partnering with businesses that have excess inventory, Too Good To Go is able to provide value to both the food and retail industries and consumers who are looking for affordable options. It’s an innovative approach to combating waste and hunger while also generating revenue for everyone involved.

Benefits of partnership for businesses

Partnering with Too Good To Go can provide a variety of benefits for businesses, including:

  • Reducing food or product waste and associated environmental impacts.
  • Generating revenue from excess inventory that would otherwise go to waste.
  • Finding new customers who are interested in discounted items.
  • Building a reputation as a socially responsible business.

Benefits of partnership for consumers

Consumers also benefit from the Too Good To Go partnership model. Some notable benefits include:

  • Access to affordable food and products that would otherwise be wasted.
  • The ability to support businesses that prioritize sustainability by reducing waste.
  • The convenience of being able to purchase and pick up excess inventory using the Too Good To Go app.


Too Good To Go’s partnership model is a win-win for everyone involved. By partnering with businesses to reduce waste and provide discounted options to consumers, the company is generating revenue while making a positive impact on the environment and local communities.

Partner Benefits Consumer Benefits
Reduced waste Access to affordable options
Additional revenue Ability to support sustainable businesses
New customer acquisition Convenient pickup options

If you’re a business with excess inventory or a consumer looking for affordable options, partnering with Too Good To Go might be a great choice.

The Impact of Food Waste on the Environment

Food waste has far-reaching consequences on the environment. From the environmental cost of producing wasted food, to the impact on climate change, and the pollution of landfills.

Environmental Cost of Producing Wasted Food

  • Water Waste: Producing one kilogram of beef requires 15,000 litres of water – that’s nearly 80 full bathtubs. By wasting food, we’re not just wasting food, but also the natural resources that went into producing it.
  • Land Use: Agriculture and food production require significant land use. When we waste food, we’re not just wasting the food, but also the land used to produce it.
  • Fuel Emissions: Transporting, packaging, and storing food produce carbon emissions. When we waste food, these emissions are for nothing.

Impact on Climate Change

Globally, food waste accounts for about 8% of all greenhouse gas emissions. That’s equivalent to the entire aviation industry. When food waste goes to landfill, it breaks down and produces methane, a potent greenhouse gas. When food waste is reduced, we’re not just saving food and resources, but also reducing our carbon footprint.

Pollution of Landfills

Landfills are the third-largest source of human-related methane emissions in the U.S. When food waste decomposes in landfill, it produces methane which is 21 times more potent than carbon dioxide. Reducing food waste means reducing the amount of food that goes to the landfill, and less methane released into the atmosphere.

The Economic Case Against Food Waste

Food waste carries significant economic consequences. For instance, it’s expensive to transport and treat waste as it generates a lot of cost in waste disposal fees, labour and equipment associated with food waste disposal. Retailers lose money on wasted stock, labour time, and disposal fees.

Country Annual Cost of Food Waste
Canada $31 billion
United States $218 billion
United Kingdom $16 billion

Fighting food waste is not only good for the environment, but also for business and economy.

Funding and investment in food waste reduction startups

Reducing food waste is a pressing global issue and many startups are working towards eradicating this problem. However, funding and investment play a crucial role in the growth and sustainability of these startups. In this section, we will dive into the funding and investment landscape in food waste reduction startups.

  • Venture capitalists (VCs) and angel investors:
  • VCs and angel investors are the most common sources of funding for food waste reduction startups. These investors provide capital in exchange for equity or a stake in the company. Some notable investors in this space include Acre Venture Partners, S2G Ventures, and Blue Horizon Ventures.

  • Accelerator programs:
  • Accelerator programs provide a platform for startups to receive funding, mentorship, and support to develop their products and services. Some accelerator programs that specialize in food waste reduction startups include The Yield Lab, Food-X, and ReFED.

  • Crowdfunding:
  • Crowdfunding platforms like Kickstarter and Indiegogo provide an opportunity for startups to raise capital by collecting small donations from a large number of people. Food waste reduction startups have successfully used crowdfunding to raise funds for their projects.

In addition to funding, food waste reduction startups can also receive support through investments and partnerships from corporations and foundations.

According to a report by the World Resources Institute, since 2010, food waste reduction startups have received more than $750 million in funding. However, the COVID-19 pandemic has created new challenges for these startups to secure funding and investment.

Investor Investment Focus area
Acre Venture Partners $50 million Food and agriculture technology
S2G Ventures $180 million Food and agriculture technology
Blue Horizon Ventures $200 million Plant-based food and clean meat

Investors are looking for innovative and scalable solutions to address the issue of food waste. As food waste reduction startups continue to emerge and grow, we can expect more funding and investment in this space.

User Engagement Strategies for Food Waste Reduction Apps

Too Good To Go is a food waste reduction app that makes money by partnering with restaurants, cafes, and supermarkets to sell their surplus food at a discounted price to users. The app has been successful at reducing food waste and generating revenue because of its user engagement strategies.

  • Push Notifications – Too Good To Go sends push notifications to users when a new store is added or when a certain time window is about to close. This encourages users to check the app frequently and use it often.
  • Personalization – Users can customize their app experience by choosing their preferred type of cuisine or stores they want to support. This creates a sense of ownership and investment in the app.
  • Referral Program – To incentivize users to invite friends and family, Too Good To Go offers a referral program that rewards both the user and their referrals with discounts on food purchases. This helps to spread the word about the app and encourages more people to join.

Furthermore, Too Good To Go has launched campaigns to raise awareness about food waste and encourage users to take action. One of these campaigns, called #LoveYourLeftovers, urged users to share pictures of their leftover meals and provided tips on how to use them instead of throwing them away. The app also partners with organizations and hosts events such as food festivals to promote their mission and engage with users in a meaningful way.

Engagement Strategy Impact
Push Notifications Increased app usage and engagement
Personalization Stronger user connection and loyalty to the app
Referral Program Word-of-mouth promotion and increased user base

By utilizing these user engagement strategies, Too Good To Go is not only reducing food waste but also generating revenue through its partnerships with food establishments. The app has created a community of users who are passionate about reducing food waste and supporting their local businesses, making it a win-win situation for everyone involved.

Pricing strategies for food items listed on Too Good To Go platform

One of the key factors that make Too Good To Go successful is its pricing strategy. The platform’s goal is to prevent food waste while making it financially viable for food businesses. Therefore, it is essential to have a pricing strategy that incentivizes both customers and businesses.

Here are some pricing strategies that Too Good To Go uses:

  • Dynamic Pricing: Too Good To Go uses dynamic pricing that adjusts according to the demand for each listing. The platform encourages businesses to start with higher prices and gradually reduce them as the end of the day approaches, making the listings more attractive to customers. This approach benefits the businesses as they can reduce their food waste and make a profit without compromising their margins. Customers benefit from reduced prices, making it a win-win situation for everyone.
  • Pay-what-you-want: Too Good to Go introduced a pay-what-you-want strategy in 2020, which allows customers to pay what they believe the food is worth. This pricing model incentivizes customers to pay a fair price for food as they know that the business is trying to reduce food waste without compromising on quality. The businesses still receive payment from the customers, and the customers get the satisfaction of knowing they’ve helped prevent food waste while enjoying a delicious meal.
  • Fixed pricing: Some businesses prefer to use fixed pricing on their listings. This approach works well for businesses that have a good understanding of their costs and margins. A set price allows businesses to maintain control over their pricing while still reducing food waste.

Overall, pricing strategies are crucial to the success of Too Good To Go as they must incentivize both businesses and customers to make it financially viable to reduce food waste. With their dynamic pricing, pay-what-you-want, and fixed pricing strategies, Too Good To Go has created a platform that benefits everyone involved while reducing food waste and costs.

Advantages of pricing strategies on Too Good To Go Disadvantages of pricing strategies on Too Good To Go
– Encourages customers to make impulsive purchases – Can lead to price fluctuations that are difficult to manage for businesses
– Increases foot traffic of businesses – Could reduce profitability for some businesses
– Allows businesses to maintain control over their pricing – Can be challenging to balance supply and demand

The table above shows some advantages and disadvantages of pricing strategies used by Too Good To Go. The advantages include increased customer traffic and reduced food waste, while the disadvantages include reduced profitability and managing price fluctuations.

FAQs: How Does Too Good to Go Make Money?

1. How does Too Good to Go earn revenue?

Too Good to Go earns revenue by charging participating restaurants a fee for using their platform to sell leftover food items to customers.

2. How much does Too Good to Go charge restaurants?

The fee charged by Too Good to Go varies depending on the location and type of restaurant, but is typically around 20% of the food item’s original price.

3. Do customers pay any additional fees on their orders?

No, customers do not pay any additional fees on their orders. The price listed on the app is the final price, inclusive of all charges and fees.

4. How does Too Good to Go ensure food safety and quality?

Too Good to Go works closely with restaurants to ensure that the food sold through their platform meets all necessary safety and quality standards.

5. Does Too Good to Go take a commission on tips given to restaurant staff?

No, Too Good to Go does not take a commission on tips given to restaurant staff. Customers are free to tip restaurant staff directly, and this amount is not factored into the fee charged by Too Good to Go.

6. How does Too Good to Go plan to grow its revenue in the future?

Too Good to Go plans to expand its platform to additional restaurants and countries, as well as introduce new features and services. This growth and expansion will allow them to continue to earn revenue while also helping to reduce food waste and support sustainable practices.

Closing Thoughts: Thank You for Being a Part of the Too Good to Go Community!

We hope you found this article informative and insightful in understanding how Too Good to Go makes money. At Too Good to Go, we are committed to reducing food waste and helping to create a more sustainable future, and we couldn’t do it without the support of our amazing community of customers and partner restaurants. Thanks for reading and be sure to visit us again soon!