How Does Fatsoma Make Money: A Comprehensive Guide

Fatsoma has made a name for itself in the events industry as a platform that offers event organizers an easy way to sell tickets and spread the word about their events. But how does Fatsoma make money in the process? Well, it’s simple – the company takes a percentage of the ticket sales made through their platform. As an event organizer, you get access to their tools and resources to promote your event to the right audience, and in exchange, Fatsoma takes a small cut of the ticket sales that you make.

But that’s not all. Fatsoma has also partnered up with several venues across the UK to help them with their ticket sales as well. As a result, Fatsoma acts as a middleman between venue owners and event organizers. They provide the necessary resources for both parties to promote their events and meet the expectations of their target audience. So, whether you’re an event planner looking for a platform to sell your tickets or a venue owner looking to boost your sales, Fatsoma has your back.

In the competitive events industry, Fatsoma has been able to carve out a unique niche for itself, and it’s all thanks to their business model. By taking a small percentage of ticket sales from event organizers and partnering with venue owners across the UK, Fatsoma has been able to create a thriving ecosystem that benefits everyone involved. So, if you’re an event planner or venue owner who wants to take your sales to the next level, consider joining the Fatsoma revolution.

Fatsoma’s Revenue Streams

As a popular event management platform, Fatsoma has a number of revenue streams that contribute significantly to its bottom line. Here’s a closer look at how Fatsoma makes money:

  • Ticket and Membership Sales: Fatsoma generates revenue by selling tickets to events and memberships to users. These sales are typically commission-based, with Fatsoma taking a percentage of the transaction total. This includes selling early-bird tickets, regular admission, VIP packages, and more.
  • Advertising: Fatsoma also makes money through advertising. The platform allows event organizers to create and promote their events on Fatsoma, which generates revenue from the ads placed by the event organizers. This can include banner ads, sponsored posts, and more.
  • Data Analytics: Fatsoma tracks user data and event analysis, which can be sold to organizers for a premium. By providing insights into user behavior and event performance, Fatsoma provides value for organizers looking to make informed decisions about their events.

Overall, Fatsoma has carved out a niche within the event management industry, offering a convenient platform for users to buy and sell tickets while providing valuable services to organizers. By diversifying its revenue streams, Fatsoma is well-positioned to continue generating significant revenue in the years ahead.

Fatsoma’s Business Model

Fatsoma is a technology platform that offers a variety of services related to event planning and management. Its main objective is to create a marketplace where event organizers and attendees can come together and engage in a hassle-free transaction process. The platform is popular among universities, nightclubs, and various event organizers who are looking to simplify their ticketing and promotional activities.

  • Ticketing: Fatsoma earns its revenue from a flat fee for every ticket sold on its platform. The fee varies based on the type of event and can range from 5% to 10%. This revenue model gives Fatsoma a reliable and predictable source of income.
  • Promotions: In addition to selling event tickets, Fatsoma empowers event organizers to promote their events through various marketing channels. Fatsoma charges a fee for these services, which can include email marketing, social media, and influencer marketing.
  • Third-Party Integrations: Fatsoma offers integrations with various third-party services, including Payment gateways, CRM tools, and email service providers. These integrations can also generate revenue for Fatsoma, as they earn a commission for every transaction processed through their platform.

Fatsoma’s platform also provides valuable data insights to event organizers to help them make informed decisions about their events. This includes key performance indicators, customer demographics, and ticket sales data. Event organizers can use this data to optimize their marketing campaigns and make data-driven decisions for future events. By providing these analytics tools, Fatsoma creates a unique value proposition that differentiates it from other event ticketing platforms.

Overall, Fatsoma’s revenue model is based on creating a platform that simplifies the ticketing and promotional activities of event organizers while providing valuable data insights to those organizers. By focusing on these key areas, Fatsoma has built a loyal customer base among event organizers while enjoying a steady stream of revenue from its business model.

Pros Cons
Flat fee revenue model provides a reliable and predictable source of income Competition from other ticketing platforms like Eventbrite and Ticketmaster
Integrations and promotions generate additional revenue beyond ticket sales Heavy dependence on event organizers to generate revenue
Analytics tools create a unique value proposition that differentiates Fatsoma from competitors Reliance on the event industry, which can be unpredictable during times of crisis (i.e. Covid-19 pandemic)

Despite the challenges, Fatsoma’s business model has proven to be successful in the event ticketing market. Its platform has helped numerous event organizers simplify their operations and improve their profitability, while providing valuable data insights that can help them plan future events more effectively.

Fatsoma’s Financial Performance

Fatsoma is a robust platform that simplifies event planning, management, and ticketing. Since its inception in 2006, the company has experienced rapid growth and expansion, making it one of the top event management and ticketing solutions in the UK, with a presence in 17 other countries around the world.

The company’s revenue is driven by its event management and ticketing solutions. Fatsoma makes money by charging its customers a commission on each ticket sold through its platform. In addition, Fatsoma also generates revenue through other value-added services such as marketing, event promotion, and customization.

Key factors in Fatsoma’s financial performance:

  • Revenue: Fatsoma’s revenue has grown significantly in recent years. According to their financial reports, the company generated over £11 million in revenue in 2020, a 30% increase compared to the previous year. This growth can be attributed to the increasing number of events hosted on the platform.
  • Profitability: In addition to its robust revenue growth, Fatsoma has also become increasingly profitable over the years. The company’s gross profit climbed to £2.9 million in 2020, compared to £1.7 million in 2019, according to the company’s latest financial report. This indicates that the company is effectively managing its expenses and generating a positive return on investment.
  • Investment: Fatsoma has been able to secure several rounds of funding to expand its operations and improve its platform. The company raised £1 million in Series A funding in 2014 and secured over £500,000 in crowdfunding in 2017. This investment has played a significant role in Fatsoma’s growth and expansion into new markets.

Future growth prospects:

Fatsoma’s future growth prospects appear bright, thanks to the increasing acceptance of event management and ticketing platforms worldwide. With the continued growth of its revenue and profitability and increasing investment opportunities, Fatsoma is well-positioned to expand its operations and improve its service offerings. Furthermore, the adoption of digital channels for ticket purchases and event management is expected to grow, thereby creating more demand for Fatsoma’s platform.

Fatsoma’s Financial Statements:

Here is a summary of Fatsoma’s financial statements for the fiscal year ended December 2020:

Item Amount (£millions)
Revenue 11.4
Gross profit 2.9
Net income/(loss) 0.1

The figures show that Fatsoma generated over £11 million in revenue in 2020, with a gross profit of £2.9 million. However, the company had a net income of just £0.1 million, indicating that Fatsoma is still investing heavily in its platform and expanding its operations.

Fatsoma’s Marketing Strategies

Fatsoma is a popular online platform for event booking and ticket selling. The company has achieved great success in the industry by utilizing various marketing strategies, which have played a major role in the company’s revenue generation. Here are some of the marketing strategies used by Fatsoma:

  • Social Media Marketing: Fatsoma uses social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to increase brand awareness, communicate with customers, and promote events. The company posts interesting and engaging content, runs paid ads, and shares user-generated content to reach a wider audience.
  • Email Marketing: Fatsoma uses email marketing campaigns to communicate with customers and promote events. The company sends newsletters, event reminders, and exclusive offers to its subscribers. By doing so, Fatsoma is able to keep its customers engaged and entice them to attend more events.
  • Influencer Marketing: Fatsoma partners with influencers in the event industry to promote events and increase ticket sales. The influencers post about upcoming events to their followers, which not only helps to reach a wider audience but also adds credibility to Fatsoma’s brand.

In addition to the above marketing strategies, Fatsoma also uses search engine optimization (SEO), affiliate marketing, and referral programs to attract and retain customers. One of the most unique strategies used by Fatsoma is its focus on the student market.

Fatsoma has identified that students are one of the biggest markets for event tickets, and it has tailored its marketing efforts accordingly. The company runs special offers and discounts for students, partners with student organizations to promote events, and even has a unique feature called “Campus Ambassador Program.” This program allows students to earn money by promoting events on and off-campus.

Marketing Strategy Description
Social Media Marketing Using social media platforms to increase brand awareness and promote events.
Email Marketing Using email campaigns to communicate with customers and promote events.
Influencer Marketing Partnering with influencers to promote events and increase ticket sales.
SEO Optimizing the website for search engines to increase online visibility.
Affiliate Marketing Partnering with affiliates to promote events and earn commissions.
Referral Program Encouraging customers to refer friends and family to earn rewards.
Student Marketing Tailoring marketing efforts to students through special offers, partnerships, and a unique “Campus Ambassador Program.”

Fatsoma’s Monetization Techniques

Fatsoma is a social ticketing platform that allows promoters to sell event tickets, manage events and track their success. The platform provides a wide range of features to event promoters and ticket buyers. But, how does Fatsoma make money?

1. Fees on Ticket Sales

  • Fatsoma charges a booking fee on ticket sales made through its platform. Ticket buyers pay this fee at the time of purchase.
  • The commission ranges from 2-3% of the total ticket price based on the ticket value and the event category. This fee is a primary source of revenue for Fatsoma.

2. FatsomaPlus

  • FatsomaPlus is a premium service offered to event promoters for an annual subscription fee.
  • It provides promoters with in-depth analytics tools, marketing tools, staff management, and other promotional opportunities.
  • FatsomaPlus is an additional revenue stream for Fatsoma, as it charges promoters for using the service.

3. Advertising and Sponsorship

Fatsoma also offers advertising and sponsorship opportunities to event promoters and advertisers to reach targeted audiences and promote their brands.

The platform’s vast user base and detailed customer insights offer potential advertisers an ideal opportunity to reach their desired market segment.

4. Referral Marketing

  • Fatsoma employs a referral marketing program where users can earn commissions by promoting Fatsoma’s services to other potential users.
  • The program offers an additional source of revenue to both Fatsoma and its users.
  • The referral program encourages promoters to use Fatsoma and promotes the brand to new promoters, increasing its user base and brand visibility.

5. Data Analytics and Insights

Fatsoma’s data insights and analytics provide event promoters with valuable information about their customers, ticket sales, marketing campaigns, and audience engagement.

Service Pricing Model
Event Reporting Free
Marketing Tools & Analytics FatsomaPlus Subscription
Advanced API Access Custom Pricing

Event promoters use this information to improve the quality of their events and marketing campaigns and ultimately make more profits.

Fatsoma charges a subscription fee for advanced analytics tools, including a comprehensive marketing suite of tools and API access.

In conclusion, Fatsoma’s monetization strategies include fees on ticket sales, premium services like FatsomaPlus, advertising and sponsorship opportunities, referral marketing, and data insights and analytics services. These strategies allow Fatsoma to generate revenue while providing customers with a comprehensive platform that enhances their event promotions.

Fatsoma’s Customer Acquisition Tactics

Fatsoma is a ticketing platform that allows event organizers to sell tickets and promote their events to a global audience. One of the key areas of focus for Fatsoma is customer acquisition, as it is critical to the success of the business. Here are some of the tactics that Fatsoma uses to attract and retain customers:

  • Social media advertising: Fatsoma uses social media platforms such as Facebook, Instagram, and Twitter to target potential customers with ads for upcoming events. They use sophisticated targeting techniques to ensure that they reach the right audience, such as people who have previously attended similar events or who live in the same geographic area as the event.
  • Affiliate marketing: Fatsoma works with affiliates, or partners, who promote Fatsoma to their own audience in exchange for a commission. This can include influencers, bloggers, and other websites that have a similar target audience as Fatsoma. This helps to expand the reach of Fatsoma and attract customers that may not have otherwise discovered the platform.
  • Referral marketing: Fatsoma encourages its existing customers to refer their friends and family to the platform by offering incentives such as discounts on future purchases. This helps to not only attract new customers but also retain existing ones, as they are incentivized to continue using Fatsoma.

In addition to these tactics, Fatsoma also focuses on providing a seamless user experience that makes it easy for customers to find events and purchase tickets. This includes a mobile-responsive website, a mobile app, and features such as one-click checkout and saved payment information.

By using a combination of social media advertising, affiliate marketing, referral marketing, and a user-friendly platform, Fatsoma has been able to attract and retain a loyal customer base. These tactics have contributed to the success of the platform and position Fatsoma for continued growth in the future.

Tactic Description
Social media advertising Using social media platforms to target potential customers with ads for upcoming events
Affiliate marketing Partnering with affiliates who promote Fatsoma to their own audience in exchange for a commission
Referral marketing Encouraging existing customers to refer their friends and family to the platform in exchange for incentives such as discounts

These are just a few examples of the tactics that Fatsoma uses to acquire and retain customers. By focusing on these areas, Fatsoma has been able to build a successful business and establish itself as a leader in the event ticketing industry.

Fatsoma’s Pricing Strategies

Fatsoma is an online ticketing platform that enables event organizers to sell tickets, promote events, and manage attendees. The platform makes money through a variety of pricing strategies that include:

  • Transaction fees: Fatsoma charges a fee on each ticket sold through the platform. The fee varies depending on the ticket price, with higher-priced tickets incurring a lower percentage fee.
  • Event promotion: Fatsoma offers event promotion services for a fee, which can include email marketing, social media promotion, and targeted advertising.
  • Additional services: Fatsoma offers additional services that can be purchased by event organizers, including custom branding, box office management, and access control.

One of Fatsoma’s key pricing strategies is to offer competitive transaction fees for small to medium-sized events. This enables event organizers to keep costs down and pass on savings to their customers, which can help to increase sales and attendance. In addition, Fatsoma’s event promotion services and additional services allow organizers to customize their event page and reach a wider audience.

Another important aspect of Fatsoma’s pricing strategy is its scalability. The platform can handle events of various sizes, from a few attendees to thousands, and the pricing structure adjusts accordingly. This means that event organizers can use the platform for events of any size without worrying about high fees or unnecessary features.


Overall, Fatsoma’s pricing strategies are designed to be flexible, scalable, and competitive. This enables event organizers to use the platform for events of any size and keep costs low, while still benefiting from a range of valuable services. By offering a range of pricing options and features, Fatsoma has become a popular choice for event organizers looking to maximize attendance and revenue.

Pros Cons
Flexible and scalable pricing structure May not be the best option for very large events
Range of valuable services for event promoters Transaction fees can add up for high-priced tickets
Competitive pricing for small to medium-sized events May not have as many features as other ticketing platforms

Overall, Fatsoma provides event organizers with a customizable and affordable ticketing solution that includes a range of helpful features. While it may not be the best fit for every event, its competitive pricing structure and scalable platform make it a popular choice for many organizers.

How does Fatsoma make money?

1. How does Fatsoma make money?

Fatsoma makes money by taking a percentage from the ticket sales of events that are sold through their platform.

2. Does Fatsoma charge any fees to event organizers?

Yes, Fatsoma charges a small booking fee to event organizers for every ticket sold through their platform.

3. How does Fatsoma attract event organizers to use their platform?

Fatsoma attracts event organizers through their marketing campaigns on social media and email marketing, offering them an easy-to-use platform to sell tickets.

4. Does Fatsoma offer any other services apart from ticketing?

Yes, Fatsoma offers event promotion, marketing, and brand activation services to help event organizers attract more attendees and sponsors.

5. How does Fatsoma ensure the security and privacy of its customers?

Fatsoma uses industry-standard encryption and security protocols to protect customer data. They also comply with GDPR regulations to protect customer privacy.

6. What is Fatsoma’s revenue model?

Fatsoma’s revenue model is a commission-based model where they take a percentage of the ticket sales made through their platform.

Closing Thoughts

Thank you for reading about how Fatsoma makes money. If you’re an event organizer looking for an easy-to-use platform to sell tickets and promote your events, Fatsoma could be the perfect solution. Keep exploring our website for more informative articles and updates about the latest events in your area.