Can You Earn Money from Pinterest? Discover Tips and Tricks to Monetize Your Pins

If there is one social media platform that is widely used for browsing and Buyable Pins, it is none other than Pinterest. However, did you know that you can earn money from Pinterest? Yes, that’s right! Pinterest has turned into a lucrative platform for many bloggers and business owners. It is not just a platform to showcase your products and content but also a platform that can help you generate revenue.

With the right strategies and techniques, you can use Pinterest to your advantage and turn it into a profitable source of income. Whether you are a blogger, an influencer, or a small business owner, there are many ways through which you can monetize your Pinterest account. From affiliate marketing to sponsored content, there are many opportunities out there to explore.

So, if you are wondering whether you can earn money from Pinterest, the answer is a resounding YES! Pinterest is not just a platform for inspiration and ideas; it is a platform for growth and profitability. In this article, we will dive deep into the potential of Pinterest and explore some ways through which you can turn your profile into a source of income. So, let’s get started!

Making Money on Pinterest

Pinterest can be more than just a platform to save and share visual inspiration. It can also be a great tool to make money. Here are some ways to do it:

  • Affiliate marketing: Many brands offer affiliate programs where you can earn a commission for each sale made through your unique link or code. On Pinterest, you can create boards dedicated to products or services you recommend, and use your affiliate link in the description or on pins.
  • Sponsored content: Similar to sponsored posts on social media, you can collaborate with brands to create content featuring their products or services. This can be in the form of a pin or a sponsored board.
  • Paid ads: Pinterest Ads can be a powerful way to reach a larger audience and promote your products or services. You can target specific keywords, interests, or demographics to ensure your ads reach the right people.

A successful Pinterest strategy to earn money often involves a combination of these methods. It’s important to stay authentic and relevant to your audience to build trust and engagement.

Pinterest affiliate marketing

One of the most popular ways to earn money through Pinterest is through affiliate marketing. This involves recommending products to your followers by including an affiliate link in your pins. If someone clicks on your link and makes a purchase, you will earn a commission on the sale.

Affiliate marketing is a great way to make money on Pinterest because it allows you to promote products that you genuinely love and use. You can also make use of your boards and pins to create a specific niche and target the right audience for the products.

How to start with Pinterest affiliate marketing?

  • Find the right affiliate program- Look for programs that are relevant to the niche and products that you can promote. Amazon, Walmart, and Etsy are some of the biggest affiliate programs to start with.
  • Create a Pinterest account- After choosing the right program, create a Pinterest account and optimize it by adding keywords, descriptions, and a profile photo. You can also convert to a business account to access more features.
  • Create boards- Create boards around your niche related to the products you will be promoting. Focus on creating visually appealing pins.
  • Add affiliate links- Once you start creating pins, add affiliate links to the ones relevant to the product’s page. There are also tools available, like the “Shop the Look” feature, that make it easier to convert a pin into a sale.
  • Promote your pins- Promote your pins using both organic and paid methods. You can run Pinterest ads that will help you drive more traffic to your site.

Best practices for Pinterest affiliate marketing

While affiliate marketing is a great way to make money through Pinterest, there are certain things that you should keep in mind to be successful:

  • Disclose your relationship- Always inform your audience that you will be earning a commission from the sales through your affiliate links.
  • Create high-quality pins- Make sure your pins are visually appealing, high-quality, and provide value to your audience. You can also add text overlays or call-to-action buttons to make them more effective.
  • Stay relevant- Make sure that the products you promote are relevant to your niche and audience. Avoid promoting random products that are not related to your boards.
  • Track your progress- Monitor your performance by keeping track of clicks and sales. You can make use of analytics tools like Google Analytics or Tailwind to analyze your campaigns and adjust your strategy accordingly.


Pinterest affiliate marketing is a great way to make money if done correctly with the right strategy and mindset. After choosing the right products and creating visually appealing pins, it’s important to stay consistent and keep testing and tracking your performance. Follow these best practices mentioned above to succeed in your affiliate marketing journey on Pinterest.

Low investmentRequires time and effort
Flexible scheduleRequires research to find the right products
No inventory requiredMay take some time to see results
Can make passive incomeMay need to learn new skills to succeed

Overall, Pinterest affiliate marketing is a lucrative way to earn income on the platform. It may take some time and effort to find the right products and create high-quality pins, but it’s definitely worth trying.

Setting up a Pinterest shop

If you’re looking to monetize your Pinterest account and turn it into a source of income, one option is to set up a Pinterest shop. This allows you to sell your products directly on Pinterest, making it easy for users to purchase your items without having to navigate to an external website.

  • Create a business account: To set up a Pinterest shop, you’ll need to have a business account. If you don’t already have one, you can easily switch your personal account to a business account.
  • Upload your products: Once you have a business account, you can start uploading your products to your shop. Make sure to include high-quality images and detailed descriptions so that users can get a good idea of what they’re purchasing.
  • Enable Buyable Pins: To allow users to purchase your products directly on Pinterest, you’ll need to enable Buyable Pins. This feature adds a “Buy it” button to your pins, allowing users to purchase without leaving Pinterest.

Setting up a Pinterest shop can be a great way to monetize your account, but it does require some effort on your part to set up and maintain. You’ll need to keep your shop updated with new products and promotions, and make sure that your pins and product descriptions are optimized for search.

Benefits of a Pinterest shop

There are several benefits to setting up a Pinterest shop:

  • Increased visibility: By having a shop, your products will be more visible to users who are searching for related items on Pinterest.
  • Easy purchasing: Buyable Pins make it easy for users to purchase your products without having to navigate to an external website, which can increase your conversion rate.
  • Integration with other platforms: You can integrate your Pinterest shop with other platforms, such as Shopify or WooCommerce, making it easy to manage your sales and inventory in one place.

Optimizing your Pinterest shop

Once you have your shop set up, it’s important to optimize it for success:

  • Use keywords: Make sure that your pins and product descriptions include relevant keywords that users may be searching for.
  • Highlight promotions: Use pins and boards to highlight promotions, sales, and discounts to encourage users to purchase.
  • Engage with users: Engage with users who comment on your pins or boards, and respond to any inquiries or reviews.

By following these best practices for setting up and optimizing your Pinterest shop, you can increase your chances of success and potentially earn money from your account.

Increased visibility for your productsRequires effort to set up and maintain
Easy purchasing for usersMay not be ideal for every type of product
Integration with other platformsSome users may prefer to purchase from an external website

Overall, setting up a Pinterest shop can be a great way to monetize your account and turn your hobby into a source of income. By following these best practices and staying engaged with your followers and customers, you can increase your chances of success and potentially earn a steady income from your Pinterest shop.

Working with brand sponsorships on Pinterest

Brands and businesses on Pinterest are always looking for ways to reach new consumers. One way they do this is by partnering with influential Pinterest users. These users, commonly known as Pinterest influencers, create content that resonates with a specific audience. By featuring a brand’s products or services in their content, these influencers can help businesses expand their reach and drive sales.

  • Collaborate with relevant brands: To attract brand sponsorships, you need to have a strong niche or following. Your account should be dedicated to content that’s relevant to a specific audience. For example, if you have a popular fashion account, it makes sense to work with a clothing brand.
  • Create unique content: Brands want to work with influencers who can create unique and engaging content that will resonate with their target audience. To stand out, focus on creating visually appealing content that aligns with your niche.
  • Be transparent: To maintain the trust of your followers, it’s important to be upfront about sponsored content. Pinterest requires that you disclose any sponsored content through a hashtag, such as #sponsored or #ad.

Along with these tips, it’s important to approach brand sponsorships with a mindset of collaboration. Work with the brand to create content that’s mutually beneficial and aligns with your brand and values.

For businesses looking to work with Pinterest influencers, there are several factors to consider. First, you should research influencers in your niche who have a strong following and align with your brand. From there, you can reach out and discuss potential partnerships.

Advantages of working with Pinterest influencersDisadvantages of working with Pinterest influencers
-Ability to reach a highly targeted audience-Cost can be high depending on the influencer
-Increased brand awareness and visibility-Influencers may not have full control over the content they produce
-Ability to leverage the trust and credibility of the influencer-Results may not be immediate or guaranteed

Overall, working with brand sponsorships on Pinterest can be a win-win scenario for both businesses and influencers. By creating high-quality content that’s authentic and resonates with their audience, influencers can drive engagement and sales for brands while also monetizing their account. For businesses, working with an influencer can help them expand their reach, drive sales, and increase brand awareness.

Creating Sponsored Content on Pinterest

One of the most lucrative ways to earn money on Pinterest is by creating sponsored content. Brands are always on the lookout for influencers who can help them reach their target audiences, and Pinterest is no exception. Sponsored content refers to pins that a brand pays an influencer to create and post on their Pinterest account. Here are some tips on how to create sponsored content that resonates with your audience and earns you money:

  • Choose brands that align with your niche: Before you create any sponsored content, it’s important to vet the brand and ensure that it aligns with your niche. Your followers trust you, and they expect you to promote brands that align with the content you usually post. Promoting a random brand that doesn’t align with your niche will only discredit your authenticity and erode your followers’ trust.
  • Create engaging content: Once you’ve identified a brand that aligns with your niche, it’s time to create engaging content. A great way to create visually appealing content is by using high-quality images and graphics that are relevant to the brand. Remember to include the brand’s tagline or hashtag to make it easy for your audience to identify sponsored content. Ensure that your caption is witty, engaging, and prompts your audience to take action, such as clicking through to the brand’s website.
  • Be transparent: The Federal Trade Commission (FTC) requires influencers to disclose when they’ve created sponsored content. The easiest way to disclose sponsored content is by including the word ‘ad’, ‘sponsored’, or ‘#sponsored’ in your caption. Failing to disclose sponsored content may result in legal repercussions and could harm your reputation.


Creating sponsored content on Pinterest can be a lucrative way to earn money while promoting brands that align with your niche and resonate with your followers. Remember to choose brands that align with your niche, create engaging content, and be transparent with your followers about the sponsored content. By following these tips, you’ll create sponsored content that’s authentic, trustworthy, and engaging.

Maximizing Your Pinterest Traffic for Revenue

If you’re looking for a way to earn money without having to leave your house or invest a lot of money, then Pinterest is worth considering. With over 250 million monthly users, Pinterest can be an excellent platform for driving traffic to your website or blog. Here are some ways to maximize your Pinterest traffic for revenue:

Create Quality and Compelling Pins

  • Your pins should be visually appealing, clear, and well-designed. Use high-quality images, keep your text legible and minimal, and make sure your pins are consistent with your brand image.
  • Use infographics or step-by-step images to create shareable and informative content. Your pins need to provide value to your audience.
  • Pay attention to the color scheme of your pins, as certain color combinations can attract more clicks and views than others.

Optimize Your Pin Descriptions

Optimizing your pins’ descriptions is crucial for Pinterest’s search engine optimization. It helps your pins appear in the right search results, and it also informs Pinterest’s algorithm about the content of your pin. Some tips on how to optimize your pin descriptions are:

  • Make sure your descriptions are clear, concise, and informative.
  • Use keywords or phrases that are relevant to your niche or industry.
  • Don’t use all caps or spammy phrases, as it can hurt your SEO and drive people away from your pin.

Join Pinterest group boards

Joining Pinterest group boards can help you get your pins in front of a bigger audience. Group boards are communities of Pinterest users who share similar interests, and they can be a great way to get more exposure for your pins. Some tips to help you join the right group boards are:

  • Look for group boards in your niche or industry.
  • Check the activity of the board, such as the number of pins, the members’ engagement levels, and the frequency of their posts.
  • Contact the owner of the board to ask for an invitation or request to join the board.

Include Call-to-Action in Your Pins

A call-to-action (CTA) is a statement that encourages the viewers to take a certain action. Adding CTAs to your pins can help you increase your website traffic and ultimately generate more revenue. Here are some examples of CTAs you can add to your pins:

CTA ExamplesDescription
Visit our website for more informationThis CTA directs viewers to your website or blog to read more about the topic in your pin.
Subscribe to our newsletterYou can encourage viewers to subscribe to your email newsletter to receive more content and updates.
Sign up for our course or serviceThis CTA can help you generate leads or sales by offering a call-to-action to your service or course.

Promote Your Pins

Promoting your pins can help you get more reach and exposure for your content. Pinterest offers advertising features for businesses or individuals who want to promote their pins. Here are some tips to help you promote your pins:

  • Set a clear budget for your advertising campaign and define your target audience.
  • Use visually appealing and high-quality pins for your ads.
  • Track your campaign metrics and analyze your results to optimize your efforts.

By following these tips, you can start to maximize your Pinterest traffic and generate revenue from your website or blog. Keep creating high-quality and informative content and adjust your strategy accordingly to find the best practices. Stay consistent, and don’t give up.

Pinterest advertising and promoted pins

Any business or individual can use advertising on Pinterest to promote their products or services. Promoted pins are an easy and effective way to get your content in front of your desired audience. Promoted pins are just like regular pins, but you pay to have them seen by more people on the platform.

  • First, you need to set up a Pinterest business account to use promoted pins.
  • Then, you can create a pin and choose the audience you want to target based on demographics, interests, keywords, and more.
  • You set a bid for how much you want to pay per click or per thousand impressions (CPM) and the duration of your campaign.

Pinterest advertising has several benefits:

  • Increase brand awareness: Promoted pins allow you to reach a wider audience and get your brand seen by more people.
  • Drive website traffic: You can direct people to your website or landing page, which can increase your website traffic and lead to more sales or conversions.
  • Boost sales: Promoted pins encourage people to make a purchase or take action, which can increase your sales and revenue.

Here is a breakdown of Pinterest ad formats:

Promoted PinsStandard pins that businesses can pay to promote to reach more people.
Video PinsA promoted pin that includes video content.
Carousel PinsA promoted pin that allows businesses to showcase up to five images or videos within one pin.
Shopping AdsPromoted pins that showcase products available for purchase with pricing information displayed.

Overall, Pinterest advertising and promoted pins can be a lucrative way to earn money on the platform. By utilizing the available ad formats and targeting the right audience, businesses can increase brand awareness, drive website traffic, and boost sales.

Can You Earn Money from Pinterest? FAQs

1. How can I earn money from Pinterest?

You can earn money from Pinterest by becoming an affiliate marketer, selling your own products, creating sponsored content or by offering your services as a Pinterest expert.

2. Is it necessary to have a blog or website to make money on Pinterest?

Having a blog or website is not necessary to make money on Pinterest, but it can be helpful for affiliate marketing and selling your own products. However, sponsored content and being a Pinterest expert can be done without a blog or website.

3. Can I use Pinterest to promote my Etsy shop?

Yes, you can use Pinterest to promote your Etsy shop by creating pins for your products and linking them to your Etsy shop.

4. Do I need a lot of followers to make money on Pinterest?

No, you don’t need a lot of followers to make money on Pinterest. It’s more about creating high-quality content and using keywords that will attract the right audience to your pins.

5. How long does it take to start earning money on Pinterest?

There is no set timeline for earning money on Pinterest. It depends on how much effort and time you put into creating content that resonates with your audience and gets shared.

6. Is it hard to make money on Pinterest?

Making money on Pinterest does require effort and dedication, but with the right strategies and content creation, it can be a profitable platform for earning income.

Closing Thoughts

Thank you for reading our FAQs about earning money on Pinterest. We hope this article has provided you with valuable information on how to make the most out of this social media platform. Remember, creating high-quality content and using the right keywords are the keys to success on Pinterest. Don’t forget to visit us again for more helpful tips and tricks!