In terms of annual growth Athlon Sports and The Cooldown again topped the charts, with both seeing greater than 300% year-on-year growth. The New York Times extended its lead over CNN has the most popular news website in the US according to Press Gazette’s latest top-50 ranking. The US Sun has been affected by Google’s algorithm changes and reduced the size of its newsroom in September to target fewer key content areas. A third of the top 50 lost traffic year-over-year, with the largest decline seen at the US version of the UK’s un-paywalled Sun tabloid (23 million, down 63.8% year-over-year).
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ABC News (83.5 million visits) saw the most growth between June and July, increasing traffic 81%. The largest gains month-on month were at political and hard news sites, again reflecting a historic July for news. The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May.
- Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers.
- Month-on-month the picture was more positive for the ten biggest sites, with all but People (down 8%) seeing more visits in March than February.
- CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April.
- Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data from digital intelligence platform Similarweb.
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The New York Times remains the most-visited news site in the US, followed by CNN (351.5 million) and Fox News (272.8 million). The AP’s consumer-facing website has seen “a lot of audience growth” since it relaunched in June 2023. It was followed by India Times (26.8 million visits, up 82% year-on-year), one of several Indian publishers to climb up the rankings in the past year. Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%). The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.
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The sharpest month-on-month fall was seen at January’s fastest grower, The Los Angeles Times. Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US. The Atlantic recorded 30.4 million visits in March according to Similarweb, meaning it was also up 30% compared to March 2024. The Sun was the fastest falling title in Press Gazette’s top-50 ranking, dropping 61.5% year on year to 22.1 million visits. Men’s Journal rose 338% year on year to 23.5 million visits and sports news website Athlon Sports grew 144/7% to 40.7 million visits. Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
The New York Times (456.7 million visits) remained the biggest newsbrand in the US by number of visits, followed by CNN (372.8 million), MSN, Fox News and People. At the other end of the list however, Microsoft news aggregator MSN (247.4 million visits) and News Corp’s New York Post (124.9 million) saw the biggest year-on-year slumps at 17% each. People (up 30% year-on-year), USA Today (up 20%) and Yahoo Finance (up 14%) saw the biggest increases in visits compared to February 2023. Last month The Independent also featured among the ten fastest-growing sites in the top 50, as it seeks to grow its US foothold. The New York Times remained the biggest newsbrand in the US by number of visits, followed by CNN, MSN, Fox News and Yahoo Finance (150.1 million visits) which knocked People out of fifth position.
Fox also lost approximately 1% of its US web visits in October compared with the month before. British news site The Independent (34.8 million), which claimed in November to have become the biggest British-born news site in the US according to Comscore data, also notched 70.4% year-on-year growth. All but one of the ten most-visited news sites in the US, and almost four in five of the top 50, grew their visits compared with September. Most of the top newsbrands in the US saw web traffic growth in October following two months of declines. Year-on-year the fastest-growing top ten news site was the AP, which saw 162.5% more visits in November 2024 than it did in the same month in 2023. Most of the ten most-visited news sites in the US benefitted from the November surge, with The New York Times (528.6 million, up 11% month-on-month), USA Today (203.5 million, up 9.8%) and CNN (460 million, up 8.2%) all notching notable gains.
Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month. Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth. Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April.